Social Media is more than just Facebook or Twitter – it is how we share ideas and connect with others. Over 20 MILLION people actively use social media in Canada, with an average increase of 10% per year. It’s a powerful way to connect with your audience, build trust, and, ultimately, turn viewers into customers and advocates of your work.
Social Media is the shortest route to creating a direct connection between the public and your company. The strength of that connection defines your organization’s social standing. Social media is a diverse landscape; with each platform having their own:
• Unique audience
• Best practices
• Content expectations
Knowing which platform to use and how to leverage it is critical to staying relevant, and standing out from your competitors.
The name of the game when it comes to Social Media is “connection”. Social media has the power to directly connect your company to your audience. It also has the added benefit of allowing you to build your brand, incite discussion, and keep your company in the loop. When it comes down to it, social media is all about having a conversation. How you direct that conversation and keep it going will determine how effective your business will be online.
Social Media is now the most prevalent form of marketing due to its low cost and endless reach. People are creating and sharing content online more than ever before. When used skillfully, as a platform to connect with an audience, Social Media can be a powerful tool for building trust and converting followers into customers. When mismanaged or ineloquently approached, Social Media can backfire in unexpected ways.
Your social media strategy is vital to sales, and if you don’t understand how to maximize its power to your advantage you will be left behind by those who do. Take a look at your social media with a critical eye and see how it measures up to these questions:
• Do you have a social media presence?
• Is your social media poorly maintained?
• Are you present on the right platforms?
• Is your social media organized and well-presented?
• Is your social media optimized for SEO?
We at Arc Reactions have a successful, experienced, and effective social media team that can help your business get noticed by the right people, in the right way, and the results can be very quick. Contact us and let us show you how.
No, not at all, but it’s easy to get them confused. SEO is the art of making sure your website ranks high in searches on the internet, and is one of the many tools a social media manager might utilize. SEO is often used to boost the effectiveness of social media marketing by making your content more visible and accessible. When utilized correctly, social media marketing and SEO work hand-in-hand to bring in more leads, improve your company image, and connect with a wider audience. SEO will never work in isolation; it will always need a strong boost from social media marketing to maximize its effects.
No. Social media management is not a panacea for all your marketing ills. You still need to include other media in your marketing - no one is all digital in their consumption. Traditional marketing may not be what it once was, but having:
• Business cards
• A website
• And other marketing channels
is still vital to the success of your business.
Studies show that people are exposed to around 3,000 advertisements a day. These come in many forms, why limit yourself to one? Good social media marketing provides you with a powerful competitive advantage - but maintaining that advantage also requires customer service, advertising, and brand awareness.
For the same reason a car needs wheels – it gets you places. You need people to talk about your product, your company – your brand. The more likes and followers you have on any social network, the further you can reach, as each person is connected to more people. It’s the modern way of networking: more followers = more potential customers. That sounds easy … but it really isn’t. Consumers are in advertising overload and have become more reistant to liking and joining than they used to. Getting enough followers to carry a brand and promote a product or service is incredibly difficult and time-consuming to do.
Yes, and this is not a bad thing. Negative feedback can often be more valuable than positive feedback, as it reveals areas of potential improvement. Consumers are always eager to see how a problem can be resolved and whether or not you are listening to their core needs and wants. Look at negative feedback as an opportunity to turn a negative experience into a positive one. A professional social media manager is invaluable when there is negative feedback as they are immediately on top of the situation, dealing with it before it can spread too far. Speed is of the essence, but so is knowing what can be done about the issue. A social media manager should be well-versed in damage control and know how to deal with situations fairly and openly. Every instance of negative feedback is a chance to impress your chosen demographic and show your commitment to customer service.
Ideally, the answer is yes, the more platforms you have to connect with your audience the better. Pragmatically, however, the amount of resources you invest in certain social media platforms may not be worth the return. Each platform appeals to a certain demographic and demands a certain kind of content, so figuring out which platform is the best fit for your company is essential. For example, an intangible service like a law firm might choose to stick with Twitter and share relevant publications and articles about their industry, where a visual-heavy business like a clothing store might instead focus on image-based platforms like Instagram or Snapchat. You may not need to be on every platform, but you need to be on the ones that matter. We can help you figure out which ones those are.
While we tailor our offerings to meet your needs, some of the most common services we offer include:
• Full-service managed social media
• Social media planning
• Copy / content creation
• Online customer complaint resolution
• Review generation
• Blog post / article writing
Social media marketing can be for both B2C and B2B marketing, but it is most effective with B2C customers. The power of social media lies in the conversations you can have that wouldn’t happen otherwise. You have a direct line to your customers: to find out what their needs are, what they like about you, what doesn’t work, and ways to improve. The conversations you develop on social media build loyalty and credibility, and create relationships where they are willing to advertise on social media for you. Social media management is the art of getting your customers to recommend your product to their friends – and nothing is more powerful than personal advice from a friend.
This is an interesting question. Traditional marketing has always been about the product. You photograph it, you talk about it, make it look sexy, desirable, and so on. With the popularity of the Internet the focus is less on the product and more on the company. Who you are and how you operate is just as important to the average consumer as your product. They can search the Web and come up with 1,000 products just like yours, so they look at who they trust, and more importantly, who their friends trust. Social media has a huge reach into consumers’ everyday lives, so social media marketing has adapted to the challenge and used the strengths of the medium to target issues their customers care about. Issues like how green a product is used to be irrelevant, but is now highly scrutinized. It can make or break a sale, and more devastatingly, leave a scar on the company image for that consumer for a long time. Social media has a long reach, and because of that people are more educated than they used to be. The bottom line is that the product is important, but protecting the brand may be more important still.
Social media marketing is a strategic endeavor: it requires careful coordination and planned content updates. Everything you do has to fulfill a purpose or work towards a goal, that’s why social media management is so crucial. Sporadically throwing content out there will not really do much for your company. It’s a bit like throwing mud against a wall hoping some of it will stick – and with the huge amount of ‘mud’ hanging around on the Internet; yours will only add to the mess if you aren’t clever about making it stand out. Professional social media managers make it their business to be informed about the latest trends in digital marketing, and know how to make the most of them. They study metrics to constantly improve and make sure their writing raises the bar on current industry content.
If you need to ask that question then, yes, you probably need help. Any company that doesn’t engage fully in mixed media marketing will lose out to competitors that do. 97% of all purchases begin online and if you are not in at the beginning, with a strong brand and credible company image, you may struggle to get into the sales arena at all. The ROI on social media management makes it worth the investment. It doesn’t just bring in sales; it improves your company image and solidifies your brand. It puts you in touch with your customers and lets you interact with them on a peer-to-peer level, making the buying bond stronger. The question really is – can you afford to miss out?
Maybe you don’t, but exactly who is doing your social media marketing? A talented professional? Or an intern hired because they were cheap? It’s important to understand that social media is one of the closest forms of contact you have with customers. An engaging social media presence instills brand loyalty and promotes customer retention. A poorly-run account makes you look unprofessional and destroys your credibility. Not investing properly in your social media marketing can have drastic effects on consumer perception of your company: it’s not something you want to gamble on.
There are many ways to measure the results of your social media marketing. Each platform has metrics and insights that allow you to track the growth of your campaign. These applications are not always free, but they are available. There are also apps you can buy from outside companies to monitor what is happening and compare all the platforms which can provide valuable insight. Interpreting the data you receive can be overwhelming and not offer much direction, but in the right hands it provides critical strategic information for your business. Measuring the results of social media marketing is not hard, but putting those results to work is – very much so..
One of the best things about Tthe Calgary Stampede is the food and the ...Read More
Negligence can be costly, especially today, where social responsibility is ...Read More
According to a recent study, the purchasing habits of consumers are ...Read More
Calgary is a beautiful city. It is famous for its closeness to beautiful ...Read More
The emoji is a prominent feature of modern mobile devices and it is ...Read More
Most businesses looking to increase their bottom-line and grow their brand ...Read More
If you have been in business for some time, you would know that having a ...Read More
Social media is undoubtedly one of the greatest inventions of the 21st ...Read More
Creating a brand is more than designing a logo, it’s about creating ...Read More
Instagram is one most popular social media platforms for brands that want ...Read More
Generation Z consists of members of the population born after 1995. This ...Read More
Calgary social media is an effective marketing tool that can be used to ...Read More
The business atmosphere is perpetually changing. Businesses find themselves...Read More
Each fiscal year should inspire business owners to test new ideas and ...Read More
You’ve worked hard building your business. You provide great products and...Read More
The presence of social media has affected virtually every aspect of daily ...Read More
At first glance, social media and social media advertising appear to have a...Read More
Social media never sleeps. It doesn’t fit neatly into your 9-5 work ...Read More
Social media shapes the way we interact and conduct business. forgoing ...Read More
Have you been wasting time and capital trying to manage your own social ...Read More
In today’s market, social media has been an indispensable tool. In fact, ...Read More
When creating your Calgary marketing strategy note that changes in weather ...Read More
The healthcare sector, like every other sector of business, needs adequate ...Read More
Your social media bio is one of your first points of contact with potential...Read More
Unfortunately, most brands do not know that this is an organic process that...Read More
Gym membership has increased by 25 million in the years 2000 till 2016 and ...Read More
Video marketing is becoming more important and rightly so. It has been ...Read More
Influencer marketing is a standard way that brands connect with new ...Read More
“Going Live” or livestreaming is a valuable and now indispensable part ...Read More
Now that you’re a business owner, it’s time to develop a ...Read More
Mothers are an important demographic that many Calgary businesses are ...Read More
Social media managers wear many hats these days. Being in social media ...Read More
Competition for home builders is stiff in Calgary and building a new home ...Read More
We’ve heard it time and time again, content is king and when it comes...Read More
On the first of July 1867, Canada, Nova Scotia and New Brunswick came ...Read More
Father’s day is a very day of the year, not only for fathers for business...Read More
There is no doubt Instagram has sparked some frustration amongst their ...Read More
One of technologies best gifts to business is digital marketing. But what ...Read More
The internet is a wide and deep ocean and there are loads of information on...Read More
Instagram is one of the biggest social media platforms right now. Your ...Read More
The key to success in internet marketing, whether it is done on your ...Read More
It goes without saying that Social Media and its several platforms are a ...Read More
Word of mouth can be one of the most powerful forms of advertising. Calgary...Read More
Social media management can get messy very fast. Obtaining these social ...Read More
‘I always advise people never to give advice.’ PG Wodehouse People have...Read More
Marketing is a very important part of running any business. The information...Read More
The Best Way to Use Calgary Social Media Marketing to Elevate Your Brand...Read More
Social Media Management Company: Do You Need One? One task a busy business ...Read More
How a Marketing Agency Can Benefit Your Small Business: When running a ...Read More
Top Ten Tips for Effective Facebook Marketing Facebook is the new ‘coffee...Read More
How Calgary Marketing Companies Get You Noticed So, you’ve signed on with...Read More
Effective Social Media Management Social media management can seem ...Read More
We talk a lot about social media marketing. An awful lot. But there is one ...Read More
So what’s the fuss about creating social media for your business? It’s ...Read More
There’s a lot of talk about social media and social media management. ...Read More
Establishing a business and developing a brand are two totally different ...Read More
We’ve all seen them. Maybe you’ve even written one or two in your time...Read More
Although LinkedIn has been around since 2003, (Yes! That long!) not many ...Read More
What many individuals do not realize with marketing is the fact that it ...Read More
When a Facebook conference starts with Mark Zuckerberg stating, “We think...Read More
In today’s dynamic workplace, more and more functions and operations are ...Read More
If you have any contact with social media where anyone is given a ‘voice...Read More
The digital world has seen phenomenal growth over the last decade in ...Read More
Businesses are growing with every innovative idea that is realized and the ...Read More
When you mention Pinterest as a marketing media most clients look at you ...Read More
The last couple of years has seen the very rapid growth of digital media ...Read More
How many social media platforms can you name? Which was the first one you ...Read More
The dwindling businesses and low financial volumes are frightening to say ...Read More
As each social media platform matures it establishes a niche following. ...Read More
Social media management and online marketing are the new black. Anyone who ...Read More
We live in an image driven society. Things just seem to go further and ...Read More
Social media is continuing to open up huge avenues for small businesses and...Read More
Google likes to be secretive. All these articles you read the claim to have...Read More
New Social Media platforms seem to be popping up with every click of a ...Read More
Social media platforms tend to get stereotyped. Facebook is for spotty ...Read More
Dave Carroll is a singer/songwriter from Halifax Nova Scotia. He and his ...Read More
Social media is vast and intimidating place to be. With all the smooth ...Read More
Not even as long a decade ago, teams of marketing people would sit round a ...Read More
If you’re not a website designer it’s hard to know when your website ...Read More
Before we get on to the value of social media management, answer these ...Read More
‘Liking’ and ‘sharing’ is now considered a staple part of any ...Read More
Using LinkedIn as a marketing tool has been a concept that has been a hard ...Read More
Whatever you hear from a friend, neighbor or colleague, website design is ...Read More
Social media management has become such an integral part of our everyday ...Read More
Social Media marketing has swept the board for marketing strategies almost ...Read More
On May 13th Facebook announced its newest attempt to attract a bigger share...Read More
Social media has become such an integral element of marketing companies ...Read More
Content marketing has been the buzz word for some time now, long enough for...Read More
The landscape of marketing seems to change with which way the wind blows ...Read More
People love lists! It doesn’t matter who it is, or what it is, if you put...Read More
Social media marketing is no longer an option in marketing. If you’re ...Read More
Whether your company does social media marketing, traditional marketing or ...Read More
Social media marketing is a powerful way to reach your customer, but how ...Read More
Early in 2013 the company Syncapse set out to put a value on the average ...Read More
Having to continually sit down and write something utterly earth shattering...Read More
Sometimes you sit down to write what you hope will be the next marketing ...Read More
As a marketer you have to know how to do research. In fact you have to know...Read More
What is a social media agency? Social media is nothing new – but the ...Read More
In recent years the buying process for consumers has changed. For decades ...Read More
Sometimes when you run a business it seems like your day is one never ...Read More
Your customers, and more importantly your prospective customers, are ...Read More
“You’ve made enemies? Good. It means you stood for something”. ...Read More
Smart businesses know that by using Calgary social media management you ...Read More
Facebook is undoubtedly top of the pile when it comes to social networking...Read More
Social media efficiency is one thing, but social media effectiveness is ...Read More
Oftentimes businesses want to jump right into posting, sharing photos, and ...Read More
Social media management is one of those unique business requirements in ...Read More
Images have always had to power to convey messages in clear and concise ...Read More
How to Make Google+ Work for You Google+ has over a billion registered ...Read More
A little more than 5 years ago social media was little more than a novelty ...Read More
Social media is vast and intimidating place to be. With all the smooth ...Read More
Not even as long a decade ago, teams of marketing people would sit round a ...Read More
Are you ready to create something amazing? Have questions about design or promoting your business? We’re happy to help!
There are lots of ways to get in touch with us. You can find us on social media via the links below. Or, if you’re feeling formal, fill out the form to the left and we’ll get back to you shortly.