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What would you do to make Calgary a better place? This project was all about raising awareness of smaller NGOs by bringing them together on social media
Let’s face it: it’s rare for companies to capture quality, marketable video on their own. Whether it’s an engaging ad or a crowdfunding pitch, you need studio-quality work done by professionals with the know-how and the equipment to create video that informs, engages, and inspires an audience to take action.
Nothing highlights a company’s quality better than a crisp, well-produced video. The right combination of sound, imagery, and motion convey a sense of prestige and excellence that other media can’t hope to match. Videos promote your brand’s credibility, connect with audiences, and enhance your content.
If a picture is worth a thousand words, imagine what a series of moving pictures can do! A well-produced video:
an audience into action – all while demonstrating your business’ technological competence and grasp of modern media. With that said, it’s hard to find a company with the setup needed to produce a marketable video. Along with expensive equipment and advanced software, you need a skilled technician to blend it all together. And let’s not forget a writer to sell your message!
Arc Reactions is fully equipped to handle all your company’s video production needs. We have the staff, equipment, and expertise needed to produce professionally-shot, high-quality videos that bring your creative vision to life.
Videos are a visual message. They should stimulate the senses and send a profound and powerful statement to a target demographic. Creative videography simplifies a message, and can transcend barriers like language and geography. Whatever your needs, video can establish communication and build a bond. It gives a company a face, creating a more expressive picture of your product or service. It humanizes you and engenders trust. It can be done so effectively that the video becomes a ‘shop widow’ to bring you, and your product, to a new audience.
Video marketing is a highly-underestimated tool in a modern marketer’s armory. Many marketing companies don’t suggest using video marketing. Why? Because they don’t have the expertise and the equipment to produce it. This is a mistake as the popularity of YouTube as a marketing platform will attest to. If your website lacks video marketing or suffers from any of the issues below, you need Arc Reactions:
• Your company has no video
• The current video(s) you use aren’t up to date
• The videography doesn’t strongly represent your company
Placing the right video to your website raises the bar for your company image and solidifies your brand.
There are many factors that go into determining the final cost of a video. The most basic parts are:
• The number of filming days
• The number of different locations
• The length of the actual video
Additional features like professional actors or voiceover artists, the complexity of visuals and music, and distribution are also important elements that can drive up the cost of a video.
Of course! Much of what makes videography costly is that filming is spread out over a long period of time. That means more staffing and equipment rental costs. This is a problem that we can easily mitigate with careful planning and organization. We can work with you to plan the optimal times to film that work with your company’s schedule. Factors like available employees and presentable locations can be arranged ahead of time. This ensures that we have the right people at the right place at the right time to create the best video possible.
Every company should have at least 1 video that explains who they are, introduces their products and services, and showcases their company culture. With the reach of online media, however, it might be worth considering producing videos on an ongoing basis. Videos as a form of content are easy to digest and are thus a great way to connect with audiences and keep your company in the conversation.
This is really a question for you: what do YOU hope to get out of the video production process? At Arc Reactions, we work with you to come up with a video solution that addresses any problems you might have. Some of our more popular video types include:
Homepage videos: Explains who you are, what you do, and what sets you apart from your competitors.
Product or Service videos: These videos showcase your product or service in the best light possible. They are an effective tool for sales presentations.
Testimonial videos: These videos give a first-hand review of your product. They are often used to build trust and credibility with consumers.
Vlogs: These videos are light on content, but allow you to show off your company culture. They are designed to connect with an audience, give personality to your organization, and make you look more relatable.
Training videos: Created for internal use and are often used as a method of giving all employees standardized training.
Your video can be as simple as a company vlog or an informational video about your industry. Whatever you choose, a steady stream of video content keeps consumers engaged and wanting more.
While it is not necessary, it can help improve the quality of your video. Not everyone is comfortable around a camera! While your employees may be knowledgeable, that expertise might not translate well on camera. If it doesn't, it may bring the credibility of your company into question. Hiring professional actors and voiceover artists brings a certain polish and refinement to your video. It's a great way to add to the professional image you are trying to portray. We also offer specialized media and presentation training to help prepare your staff.
Some examples of the professional equipment we use include:
• The latest LED ultra-portable light panels
• Over 5500 watts of portable lighting
• DSLRs with commercial tripods
• Cranes / Tracks / Steady Cams
• Large portable green screen (20’x10’)
• Different reflectors for outdoor shoots
It’s entirely up to you how involved you want to be in the process. If you wish to be very hands-on with the production, we can offer the guidance and consultation to enhance the effectiveness of your ideas. If you would rather we take the lead, we can work with your creative vision and bring it to life. In either case, we will bring you the best product possible. This means understanding your company, your industry, and your audience - understanding only you can give!
That is an option; there are companies who have succeeded in creating viral videos with their in-house video production team. However, consider that a video represents your company image. Putting out a subpar video may do more damage to your image than the money you save. By hiring an external video production team, you gain access to more than just expensive equipment and professional videographers. You also gain access to a wealth of knowledge and experience in the industry. Our team of talented professionals knows what works and what doesn’t - give them an idea and watch them turn it into art!
To be as discrete as possible, we operate with a skeleton crew of video technicians using compact equipment. This gives us the flexibility to get the footage we need without disrupting the daily flow of your business. We can also plan around your schedule to minimize the impact of our presence, and only film when it is most convenient for you.
Tracking the impact of your video is a relatively simple task. The media platforms we use to publish your videos are laden with advanced analytical software. The platforms provide you with all the metrics you need to judge the effectiveness of your video, from total views, to sharing habits to how well your video is received. If you would like even more data about your videos we provide an additional analytics service that generates more in-depth information about who is watching your videos and how they’re watching it.
Are you ready to create something amazing? Have questions about design or promoting your business? We’re happy to help!
There are lots of ways to get in touch with us. You can find us on social media via the links below. Or, if you’re feeling formal, fill out the form to the left and we’ll get back to you shortly.