26th Sep 2018

Calgary Marketing: Marketing in the Health Care Industry

The healthcare sector, like every other sector of business, needs adequate marketing to reach the right clients. It is important to build relationships and trust with patients and other physicians. Like marketing in any other sector, the digital age has ushered in a new era of marketing that relies on online ads and social media to reach clients. When health professionals create a Calgary marketing plan they need to keep these 6 steps in mind.

  1. Online presence.

It is no longer news that this is the age of the internet. The first step to any Calgary marketing plan in the healthcare sector is establishing an online presence. Most of your clients will be online. Getting an online presence means owning a working website and it may even involve creating and managing social media pages. It may be difficult for a medical professional to find time to maintain a website or run a Twitter but it is so important it is worth hiring a digital marketer.

  1. Get a responsive website.

You cannot be sure where and how your audience will view your website. A responsive website will mean that they can conveniently view no matter what device or screen size they have. This is important because more and more people use their mobile devices for their online interactions and you don’t want to miss out on this large audience. Having a responsive website gives off an error of professionalism that clients expect from a medical professional. Investing in a modern, responsive website is essential in the Calgary marketing world.


  1. Start a blog.

A blog is an excellent to interact with people. A blog can help you share your expertise and your experience with your audience. One of the keys to successful blogging is to pick a niche, an area of expertise and stick to it. Your blog could be on an area you know to generate a lot of confusion in the public. There are several niches you can engage in the healthcare sector. The point of blogging is to provide value for your readers.

Don’t just post your blog and leave, engage people in the comments section. Most comments will probably be questions. Some of them you can answer, and some you would have to ask the person to come in. One of the main points of creating a successful blog is to engage your readers and followers.


  1. Local SEO

Now that you have invested in a responsive website, you want your customers to be able to find it. This is where SEO comes in. When people are searching for medical practices or services, chances are they are looking for someone that is convenient and close to them. That is why you should spend your time focusing on local SEO. This will be essential to your Calgary marketing strategy.

SEO is search engine optimization and it is the way to get your website ranked higher in search engines when people search for particular keywords.

When posting on your website, make sure your titles and your post include keywords you want to point to you. This could include your medical specialty. It could also include particular products you have available. And if you want people to find your physical location, it should also include a mention of the name.

If this is all too much to handle, employ the services of an SEO expert who can help you.


  1. Reviews and Referrals.

Reviews and referrals are extremely important to healthcare professionals. Word of mouth is still the best method of marketing and if your clients are satisfied with the services you render to them, it should not be too difficult to get them to tell to recommend your business. However since you cannot rely on them to automatically tell people, you need to ask them. Contact old clients and ask them to fill review forms on your website telling people about your services.

Reviews are important because it helps potential customers make a decision about you. They may not trust what you say about yourself, but they might trust what other people like themselves have to say.

You may also need to build a referral system where people who refer others will get some kind of reward. Incentives are a useful tool when creating a Calgary marketing referral strategy.


  1. Build trust and establish yourself as a professional.

Trust is very important in the healthcare sector. ensure you give consistent, quality service that put your customer first, this will lead to a long and prosperous career. With your social media or blog posts, make sure to confirm that everything you post is accurate. Trust will only come with consistent and quality delivery.


Let us help you create a Calgary marketing strategy.