G3’s most pressing challenge was time, they needed a temporary website and company name fast - within a matter of days. Long-term, they wanted their website to be a source of validation for potential and current clients. Their ideal site would be modern and responsive. They wanted to incorporate essential information about the company, their values, and services. They also wanted a logo that represents their brand and would work well on a variety of marketing material.
We began by creating a simple temporary website and business cards so they could begin operations immediately. We then worked closely with the client to create a logo that defined their brand. We made it versatile so it would be aesthetically pleasing on a range of marketing collateral. The logo is modern and uses colours and imagery that encompasses the brand’s values: clean and green. When creating the new website, we focused on it being simple, functional and modern. We integrated imagery and key information so the website is informative and eye-catching. To solidify G3’s credibility we featured current and former projects. With a new professional website in place, we focused on creating a custom marketing plan. We worked with them to define their message and their target audience. We then used our unique lead generation formula to make strategic connections via a digital marketing campaign.
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