Gone are the days of placing your business and the Yellow Pages and waiting for the calls to roll in. In 2020, there are many more ways to reach your target audience in a calculated manner. Over the last 20 years, we have seen the ways that brands advertise the change in astronomical ways. From the invention of digital search engines to social media marketing, data collection and Calgary Google Ads, we have access to many different ways to reach our target customers.
One of the most common and effective ways that brands reach their audiences in 2020 is with Google Ads. Google Ads propels your brand’s message to the top of the search engine results (SERPs) allowing you to get in front of customers that are likely to be interested in your product or services. Today are going to look at what Google Ads are, how they work and 6 reasons why you need Calgary Google Ads in 2020.
According to Google: “Google AdWords is Google’s online advertising program; the program allows you to create online ads to reach audiences that are interested in the products and services you offer. The AdWords platform runs on pay-per-click (PPC) advertising, i.e. you have to pay every time a visitor clicks your ad.”
Google Ads launched in the year 2000 as a way for brands to get their company to the top of the search results. Over the years they have expanded to allow a whopping 7 ads per page. Giving advertisers several chances to appear on the first page of Google results.
Before putting your hard-earned money into Google Ads, you might be thinking “Do Google Ads even work?”. Well here are some statistics that will help make your decision easier:
People who click on ads are 50% more likely to make a purchase
Online ads increase brand awareness by 80%
63,000 searches get processed by Google each second
90% of desktop searches happen on Google
76% of the search engine market belongs to Google
73% of the paid search market share belongs to Google
65% of small-to-midsized businesses have a PPC campaign
46% of clicks go to the top three paid ads in search results
35% of users purchase a product within 5 days of searching for it on Google
As you can see, Google Ads works. And with an optimized ad campaign, you can create a high-ROI marketing campaign that will generate qualified leads.
Whether you are creating your own Google Ads campaign, or you are employing a Calgary Google Ads management company, there are a few key terms that you should know before you get started:
Clicks: When someone clicks your ad, like on the blue headline of a text ad, Google Ads counts that as a click.
Impressions: How often your ad is shown. An impression is counted each time your ad is shown on a search result page or another site on the Google Network.
CTR: A ratio showing how often people who see your ad end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads are performing.
Avg. CPC: The average amount that you’ve been charged for a click on your ad. Average cost-per-click (avg. CPC) is calculated by dividing the total cost of your clicks by the total number of clicks.
Cost: The total cost of all the clicks you have had for the month.
Quality Score – A quality score is a measurement from Google based on the relevancy of your ad headline, description, keywords and destination URL to your potential customer seeing your ad. A higher Quality Score can get you better ad placement and lower costs.
Ad Rank – Your Ad Rank is the value that’s used to determine where your ad shows up on a page. It’s based on your Quality Score and your bid amount.
If you want to reach a large audience, Google is the place to be! Google is the primary search engine used by people all over the globe. When people have a question, they Google it! In fact, they have more than 5 billion searches a day! When it comes to PPC advertising Google is the place to be! It allows you to reach a diverse audience that is actively searching for products and services.
In 2019 Google Ads made some major changes that allow you to accurately target your ideal customers, making your ads more efficient and effective. Google has expanded its audience options, allowing advertisers to pinpoint exactly who they want to show their ads too. Don’t waste valuable money advertising to just anyone. Google Ads allows you to take advantage of their vast wealth of data, letting you market directly to your target demographic.
In addition to targeting your ideal demographic, Google Ads allows you to target buyers with specific intents. With Google Ads, you can target In-Market Audiences (users that are in the market for a product or service) or Affinity Audiences (users that show a general interest in a topic). This allows you to zero in on the particular type of audience you are targeting for any given campaign! A much more effective strategy than mass-producing flyers!
Another thing that we love about Google Ads? It allows any company or business to advertise, even on a limited budget! Google Ads allows your company to set a monthly budget for your campaign, ensuring you are staying within your means while employing an effective marketing strategy.
Google Ads provides near-instant results! Once you have created your campaign, you will see your brand appearing in search results within hours! Getting to the top of the page with SEO tactics alone can take a lot of time and effort and you are constantly in jeopardy of getting bumped. With Google Ads, you are promised immediate results, especially with the right budget and quality score.
Google Ads are an excellent way to build brand awareness! In addition to Search Ads, Google Ads allows you to serve web users Display Ads. Display ads are visual banner ads that you see on a variety of partner websites. We love display ads because they allow you to highlight your branding! Visual ads allow you to incorporate your logo, colour scheme, font and offerings! The visual nature of these ads allows you to build your brand recognition and awareness. One of our favourite ways to use Display Ads is in remarketing campaigns. Read more about Remarketing Campaigns Here.
As you can see, Calgary Google Ads offers tons of perks that make your marketing campaigns efficient and effective. Google Ads is a proven way to drive qualified leads to your business while they’re searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits!
Are you ready to create your first Calgary Google Ads Campaign? We can help. Contact Us Today.