3223 - 5th Ave N.E. Suite 211 Calgary, Alberta, Canada, T2A 6E9
720 King St. West, Suite 317 Toronto, ON, Canada M5V 3S5
416, Krishna Apra Plaza, Sector 18, NOIDA, NCT of Delhi
Gym membership has increased by 25 million in the years 2000 till 2016 and if trends continue those numbers will continue to grow. The fitness industry is booming in all areas from coaching to fitness memberships. That means that more fitness studios and facilities are popping up all over the place, from CrossFit to boxing to spin, there is a lot of stiff competition. Creating a Calgary Marketing plan will allow your business to thrive and grow.
Correctly marketing your facility will make your business stand out from the hundreds of other health centers in your city. Before you start marketing your fitness facility, however, it is essential to mind your people, your process and your product.
There are several methods by which you can get more people in the door.
Weight loss or exercise challenges are a fantastic way to get your members involved. Not only will they feel motivated they will likely share their experience and your challenge with friends and family. You can also create challenges between different workplaces, especially if you offer workplace packages. This will get them more engaged.
You have to offer your patrons more than just a workout to build momentum and word of mouth referrals. Like we stated before, there are a lot of fitness studios springing up all over and there is always a new trend to test out. Keep people coming back by building a community and culture that makes your members feel at home! Sometimes people will come back, not because of they care about their fitness but because they have made friends whom they would like to keep seeing.
Host events, seminars and other fitness related events that add value and allow you to connect on a deeper level. Don’t just connect people to each other, make your fitness center a place they can come without an urge to leave immediately.
It is essential that you take your business into the digital realm. The fitness community is thriving both digitally and physically. People love to check out your brand online before they commit to you. It is also a great way to get current and future customers interested. If you are serious about organic lead generation, we suggest you get serious about your social media game. Social media platforms like Facebook offer targeted promotions through which you can reach people who may be looking for fitness centers in their area.
Learn more about our Calgary Marketing Services.
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