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At first glance, social media and social media advertising appear to have a lot in common. However, the closer you look the more different they become.
The word “Social” has to do with people and how they relate to each other, either as a unit, community or society. The word “Media” on the other hand may be used to describe a tool or tools that can aid communication of information between two or more individuals.
Embracing these two terms and using them as one, may lead you to view the term social media differently. Therefore, social media is any and all tools that enable people in a group or community to interact freely with each other.
However, we are going to narrow it down further for the purpose of this article. Therefore, social media is select media platforms which are digitally-mediated that allow the exchange information and ideas via text, videos, pictures, messages and gifs.
Social media benefits both users and producers in a variety of ways, here are a few of them:
Social media advertising, on the other hand, focuses on advertising. Advertising can be said be the deliberate and conscious use of tools and paid human effort to create awareness and provide information about the product to the target consumers.
Therefore social media advertising can be seen as the deliberate use of social media as a tool by producers, manufacturers and retailers to create and spread awareness about their products to their target audience after gathering information from the social media users’ demographics and information.
These two are being harnessed in today’s social media marketing which has to do with managing and maintaining the online presence of a business in order to reach both current consumers and target customers and make the best use of the demographic information available to the sellers.
From these clear explanation, it can be seen that the terms are quite different and should not be mistaken as one for the other. One is the tool or platform for worldwide connection, while the other makes use of this worldwide connection to achieve optimal market exploitation and exploration to reach their target customers.
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