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15 Dec 2015

Calgary Social Media: 4 Tools to Efficiently Manage Social Media

Calgary social media is an effective marketing tool that can be used to grow your business! The only downside? It can be difficult to find the time to manage your page in a way that is beneficial to your bottom line. Today we will give you several tips that will help you streamline your social media strategy.

Scheduling Tools

You may not always have the time to make posts on your Calgary social media pages, but you do not want to lose your followers to lose interest. No worries, there are services designed to tackle this exact problem. There are tools available online that you can use to make posts even while you are busy. These tools are known are scheduling tools. What they do is to help you keep your audience engaged by scheduling your posts while you do other things. This is ideal because you can bulk schedule your posts for the entire week or even month. Bulk scheduling is a major time saver and will up your efficiency.

Hootsuite and Buffer are just a couple of examples of scheduling tools. These are two different tools that work in their own unique ways. Using Hootsuite or buffer will help you build an effective social media page. All you have to do is maintain a consistent posting schedule and create a good content mix for your audience. This tool also helps you collaborate with other good and known platforms such as Dropbox.

Content Calendar

A content calendar will help you plan your Calgary social media content in advance. It helps you stay on track by forcing you to plan in advance and make the most of important dates. This curates your posts in such a way that you don’t miss out on certain important dates. With a content calendar, you can choose your content and intervals of posting that will help you accelerate your marketing plans. Your social media becomes efficient due to a better organization planning. This strategy should also boost your engagement and brand presence.

Stock Photos

Utilizing stock photos is one way that you can get quality images for your social media platforms. Some of our favourite services are Shutterstock, Pexel and Unsplash. They provide stock photos, vectors, illustrations and much more! Social media relies heavily on visual content. That means it’s essential that you have a reservoir of available imagery. Constantly hiring a photographer to take branded images can be time consuming and expensive. Utilize stock photo services to increase your efficiency!

Utilize Analytics

Utilizing analytics will help you identify the success of your Calgary social media and streamline your content. It is used by professional businesses and brands to determine the efficiency of their social media. When it comes to the performance of any social media page, you cannot overlook the role of data.

Data is the only way you can accurately access the success of your social media strategy. Use it to gain insight into the behaviour of your market, your industry and your competitors. You need reliable information if you want to succeed online. Analytics can be used to identify new opportunities in the market, customize your offers and at the same time improve your products and services. Using this tool will help you make good business decisions that are predicated on facts and figures and not mere assumptions.

Evergreen Content

You know one thing that makes any page attractive is its content. You need high-quality content if you want your content to drive traffic to your website and social media pages. Great content is one that is catchy; that is it must be interesting and engaging each step of the way.

In other to make your social media effectively, you will have to come up with content that is evergreen. Evergreen content is content that is relevant all year around! This type of content will remain interesting and relevant all year around. Spend your time creating high-quality relevant content that will get you noticed by search engines.

To have efficient social media, you need the right tools and how to use them. These tools are but a few tools you can use to improve your performance on social media.

 

Improve your Calgary social media today by partnering with our Social Media Management team! Click HERE to learn more.