4th Apr 2018

The Role of Calgary Marketing Companies: Digital Marketing

One of technologies best gifts to business is digital marketing. But what qualifies as Digital marketing? Digital marketing is the promotion of products, services or brands through one form of electronic media or the other. One aspect of digital marketing that makes it ideal is that it is easier to analyze than traditional forms of marketing. Calgary marketing companies easily see you’re your marketing campaign is fairing and decide what to continue and what to stop. You can monitor what consumers view, how long they view it and on what platform.

Digital media is everywhere, and consumers have access to information all the time. They no longer have to seek out information, it is presented to them. If you are not delivering convincing messages to your consumers, you aren’t able to influence their perception of your brand. You must be active in the conversation that establishes their viewpoint of your brand. Calgary Marketing Companies can help you be an active participant in the conversation about your businesses identity.

Here are a few branches of digital media where Calgary marketing companies can help you reach your consumers with the right message.

  1. Email Marketing

It is simply the use of email to promote a product, service or sale. It is also used to build a relationship with your consumers. There is a wrong way and there is a right way to do email marketing. You probably have received a mail saying something like “Get xxx product for only xxx dollars” from an unsolicited source. This mail was sent to thousands of people on an email list they bought somewhere. This a wrong way to do email marketing.

Good email marketing is personalized. You are supposed to build your own email list, not buy them. Your consumers should also have the option to sign up or sign off your email list. There is a lot to email marketing and Calgary marketing Companies can help you build your own list that will get you results instead of getting you blocked.


  1. SEO

SEO stands for Search Engine Optimization. It is the process of driving traffic from organic, free and natural searches on search engines. Search engines such as Google and Bing rank their search results based on what they feel is more relevant to the consumer. Search Engine Optimization is the process of making sure your website or blog ranks high when certain keywords are entered into a search engine.

If your business sells alligator shoes, for example, you will want your website to be on the first page when someone types in “alligator shoes” on google. SEO gets you there.


  1. PPC

PPC, ‘pay per click’ is a form of digital marketing where you pay Google to advertise your products and they are paid each time someone clicks your advertisement.

Search engine advertising is an example of PPC. This is when you pay for your website to be a sponsored link when a consumer searches particular ‘keywords’. Every time someone clicks on the sponsored links, you pay a fee. This is a great way to utilize digital marketing and drive traffic to your website.

  1. Social Media

These are platforms; websites, applications that allow people to create and share content, ideas and other forms of information through communities and networks. Facebook, Twitter, Instagram are popular social media platforms. There are many ways to use social media for digital marketing. You can organically promote your businesses values by creating postings and speaking with customers. You’re also able to use these media channels for paid promotions.


  1. Social Media Marketing

This is a method of generating traffic or interest using social media platforms. It is a great way to reach prospects and customers. Social Media Marketing involves creating and sharing information on social media platforms to reach your marketing goals. Activities of Social Media Marketing could include posting text and image and video updates to start and drive consumer engagement.

There are different social media platforms that could be used to reach different target audiences. The platform you choose, how you craft your message will all depend on who you are trying to reach and what your product is. This is one of the most effective ways to market and Calgary Marketing Company can help you develop a great social media marketing plan.

  1. App Development

Depending on what your product is, you may need a mobile application to better connect with your consumers. When a prospect or customer installs your app on their device, it gives you better access to them. You don’t have to wait for them to visit your website.

  1. Website Design

A website isn’t a luxury for your business it is a necessity. Your website is a place to provide information on what your company does and even introduce customers to you and your staff.

It is like your front desk. Your website is the first place many people will have contact with your business and with your product and services. It needs to represent you well. Calgary marketing companies can help design the perfect website for you.


  1. Developing Online Content

Your website or blog needs relevant content to be of any use to your consumer. Great marketing may get internet users to your website, but only great content will keep them there. Developing relevant content is one of the key factors that helps convert internet leads into sales. Your website is supposed to tell visitors everything they need to convince them to buy from you. You need to keep your content short, clear and concise. Calgary marketing companies can help you develop great and relevant content for your website or blog.

  1. Analytics

One of the advantages of digital media marketing over traditional marketing is the availability of data and the opportunity to analyze the data. You can study web visits and ad campaigns to know what works and what doesn’t. You can also test different ad formats and see which yields desired results. You’ll know what you need to promote and what you need to do less of. You’ll also know your business is coming from and what you should be putting your money into.


  1. Mobile Optimization

A lot of internet users use their mobile devices and your website must be compatible with these mobile devices. Mobile device optimization is putting the needs of mobile devices into consideration when designing your website. Digital Marketing has a lot of advantages that will benefit you if you harness them. Some of these may be a little complicated for you. Calgary marketing companies can take the guesswork out of this process and guarantee your website will be accessible from mobile sites.