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15 Dec 2015

Calgary Advertising: Virtual Reality and Augmented Reality in Advertising

Calgary advertising companies utilize an array of tools and strategies to enable them to reach a wider audience. A good understanding of consumer behaviour and demographics will help marketers provide a personalized experience and boost customer satisfaction.

Recently, Calgary advertising agencies have integrated digital marketing practices to give consumers an interactive experience. This allows them to convey compelling ideas to a digitally inclined demographic. One example of this is augmented (AR) and virtual reality (VR). These key marketing tools can be used to drive growth and increase revenue generation. If you are interested in taking your marketing to the next level then you must consider investing in AR and VR.

Understanding Augmented Reality and Virtual Reality

Augmented reality involves the use of 3-dimensional product illustrations to provide a personalized experience in real time. Consumers are able to analyze the product at a close range.

Virtual reality, on the other hand, creates virtual domains where consumers can experience a product or service. This engages the user and gives them an idea of what to expect from a particular product.

In the digital Calgary advertising industry, both AR and VR are closely related in terms of yielding results. The major difference is that unlike VR (that places the user in a different environment), AR solutions simply place virtual objects over your immediate environment.

Major brands in Calgary are using these digital advertising tools to increase immersion for users. Consumers enjoy the flexibility AR gives them when interacting with digital images in their physical surroundings.  Consumers can manipulate projected images for a better understanding of the product.

Marketing teams must be innovative when developing strategies to captivate their audience and improve customer loyalty. Combining AR and VR with other forms of Calgary advertising can be tricky, but when done correctly it can yield amazing results.

AR glasses’ feature an improved design that is both fashionable and functional. Produce the desired consumer experience by wearing these glasses anywhere. Businesses in Calgary should tap into the endless possibilities of the AR and VR technology to enable them to win over the digitally inclined consumer base.

Ways Businesses Are Using AR and VR in Advertising and Marketing

Digital marketers are constantly developing new and interactive ways to reach their target customers. The opportunities created by AR and VR are endless. Customers experience products in ways that engage them individually and they do not forget the uniqueness of the AR/VR adventure. This is the future of Calgary advertising.

Bus stops and billboards could be teeming with interactive features that captivate a passerby. Advertising on these facilities can be personalized to ensure that the message delivered is relevant to each customer that views it. Every consumer sees products that are appealing to them, thereby improving the effectiveness of these campaigns.

Innovative AR and VR Advertising Examples

Several industry leaders have started implementing AR technology in marketing their products and services. L’Oreal, a French cosmetics company, have rolled out several AR “try-on apps.” These apps give consumers a glimpse of how a new shade of lipstick, hairstyle or other cosmetic products will look on them.

Wayfair, an e-commerce furniture company, features a mobile app that enables a customer to virtually furnish their homes. This helps people sample different home decorating styles, making the process fun and memorable.

Fashion giant, Zara, allows its customers to purchase clothing items on display by pointing their smartphones at mannequins. Their major outlets feature AR display technology that allows users to see models sampling clothing through their smartphone cameras.

The video game industry uses Microsoft HoloLens, which allows users to play AR versions of their favourite games.

Additionally, the gaming, travel and the hospitality industry use VR technology. Travel agencies can use VR to give clients a glimpse of what they would experience on holiday. In the automotive industry, clients can try out new features while test driving a new vehicle model.

Better Calgary Advertising for Your Business Through AR and VR

AR allows you to place virtual data into your immediate surroundings so you can see how they would interact. Meanwhile, VR lets you manipulate digital data for analytical purposes. Choosing the one that suits your business would be dependent on the product or services you offer.

When developing a marketing strategy or digital campaign, it is necessary to consider consumer behaviour and demographics. Proper research will enable you to develop innovative ideas that will surpass that of your competitors.

 

If you’d like to learn more about the future of Calgary advertising, Click Here.