19th Oct 2016

5 Reasons Why You Need to be Working With a Graphic Design Agency

Setting up your own business from scratch is a lot of hard work, there is tons of work and tons of aspects to look after and give time to. Among all of those aspects, trying to attract your customers with seductive designs and promotional material that can really catch their eyes. One of the first designs that  you need for your business is your logo and from then on, it can be a lot of things, it can be a sign on the top of your door that says ‘Come in’ in a very fancy way, or it can be the cover photo on your Facebook page. Regardless of the type of design that you will be needed, one thing is for certain, if you are in a business, especially a B2C business, you need to work with a graphic design agency to make sure that you have the most pristine designs that can make your prospective customers turn their heads. Still not convinced? Well, we are sure that the following five reasons will make you change your perspective about having a graphic design agency as a third party to support your business.


1. You Cannot Afford to Spend Hours on a Design Yourself

Sure, getting a business up and running is very difficult on its own, but once it’s up and running, your job is not quite done since it requires the utmost attention from you, day in and day out. Moreover, anything which is a product of creative thinking such as graphics are only enhanced by the time you spend to develop them and to get a good design done, you need to first spend hours to brainstorm the perfect design, then there’s the phase of executing and perfecting those designs, all in all, these may take up to several hours to a day’s worth of time. Surely, you don’t have that much time to spend on designs for your business. Hiring a graphics designing firm is the best decision to take since spending time on your designs are what you will be paying them for, and if you don’t like a design, you can get it redone until you do.

2. The Best Designs Need the Best Software and Hardware to Produce

You can hire an individual or a team to get your designs done instead of a design agency but it will cost you many accounts. For starters, there is the matter of having to keep designers on your payroll. Additionally, almost all designs in the world are now produced on digital media which requires state of the art hardware and software; this hardware and copyright protected software can cost a small fortune which might put a strain on your budgets.

Comparatively, you will find any graphic design agency rates much more reasonable and you can also rely on them for the most pristine quality of designs since they have professionals who have been doing this for many years and they have got the best equipment to produce the most exclusive designs.

3. Experience Matters

Professional graphic design agencies have been active in their fields for years now and have a lot of professional graphic designers in their workforce. These agencies might also have extensive knowledge of working with similar businesses such as yours and all of these combine to produce a level of expertise that you simply cannot attain overnight (regardless of how many YouTube videos you binge through). These agencies can note down your business’s target audience base and produce the best possible design with the right color code, fonts and images that can appeal to your target audience base exclusively, something that is a feat to achieve personally.

Moreover, because of being active in these fields for years, most professional design agencies can give you advices on how to better approach your marketing tactics; they can also, through their designs, make your business stand out of the market. Again, this is something that you can achieve with a freelance graphic designer as well, but agencies have the upper hand since they have more collective experience and with multiple minds working behind a single project, you can always expect a better outcome.

4. It Gives your Company the Identity it Needs

It is very important to hire a professional graphic design agency whenever you are starting off with a new business because, it is during a company’s initiation phase when it needs to set out its brand identity through its design.

Setting out the right brand identity for your business is extremely important, because whether it is the logo, the color code, the font, or the imagery you use to represent your business; it’s all going to be a very crucial factor in how people perceive your business to be. Also, keep in mind that the initial design elements that will be created for your business are the ones that you are going to be using for an extensive period of time (before you rebrand); elements such as the logo, color codes are going to be used in all company paperwork, promotional activities, products, etc. so if it’s not looking right, it may even go on to hamper the amount of revenue that you earn.

5. Communication

The importance and usefulness of graphic design extends beyond your logo and you’re the design of your brochures / flyers. Graphic design can produce visual aids that will help you communicate your ideas. An informative image can transmit ideas that cannot be expressed with words alone. You can use professionally designed images to create a positive impression and avoid misunderstandings with your customers, clients or even your own employees. Having a graphics designing agency behind your back can also help you make interesting looking company documents, letterheads, postcards, etc. that you can give out to your employees during the holiday season or during any other occasion.

Moreover, if your business is a B2B business where you have to pitch to clients regularly, your graphic design agency can turn your bland presentations into rock star ones that are great to look at and are able to communicate more clearly.