Progressive

Progressive Engineering is an engineering and construction consultation company serving clients across Western Canada. They specialize in high-voltage engineering, construction and maintenance of power system projects in the oil and gas and utility sectors. They deliver high voltage power where it needs to go, safely and cost-effectively. Their customer-centric approach provides creative solutions for their clients by using the latest technologies in electrical engineering.

Progressive wanted a website redesign that more accurately represented their company. Over the last 6 years, they have grown exponentially - and it was time that their website reflected that. Progressive wanted help refining their message and content. Refining their message would unify the image they present to potential clients. They also wanted marketing materials that they could use to aid in sales.

We worked with Progressive to help them pinpoint their company's purpose. Together we defined who they are, what their message is, and who we were marketing to. We could now design a brand that reflected their services and skill.

First, our graphic designer expanded their logo into a brand. He refined the colour palette and ensured the logo worked well in different media. We infused complimentary details into every piece of marketing collateral, unifying the overall appearance. The expansion of a brand using high-end graphic design projects a trustworthy image to clients. The new site design incorporated the new branding, along with graphic design elements, photos, and informative text to tell the story of their company.

A key element of their redesign was the creation of a diagram that showcased their two unique sets of services (utility and industrial) and how they connect. This diagram shows potential clients that when it comes to electrical engineering, there is no one more qualified than Progressive.

They now have a site that represents their company's values and acts as a resource for clients. Potential and current clients can visit the website to gain insight into the company. Engaging and informative graphics make the site interesting to navigate and conveys what they do with absolute clarity. The Progressive diagram also acts as a useful and descriptive sales tool. Refining their company message has made it possible for them to create an efficient business development path.