NWC

Normandeau Window Coverings: About: Normandeau Window Coverings is a trendsetter in the world of interior design. They effortlessly incorporate style and functionality into their unique products. Normandeau prides themselves on excellent customer service and superior product knowledge. They recognize that window treatments are much more than something on your wall: they can transform your daily experience. Their expert staff makes the process of selecting the ideal window treatment a breeze. Their vast variety of window covering options is completely customizable. The perfect window covering can make all the difference, and they strive to achieve perfection for all their clients.

Normandeau wanted a marketing campaign that would reach new clients. The approach? Expanding their online presence. They asked for a website that would better reflect their company and the products they offer. They wanted their site to be a place for clients to:

• Learn about different products
• Book consultations
• Find the answers to frequently asked questions

It was a necessity that their website is not only beautiful but also easy to navigate.

To better understand their needs, we conducted a detailed analysis of their current marketing strategy. We concluded that digital ads and a social media campaign would be most effective. To gain visibility and widen reach, we designed a campaign that fully utilizes new media. We began managing their social media, posting regular content to engage their followers. On the advertising front, we created content designed to drive more traffic to their website. Once on the website, landing pages would provide information specific to the ads, improving the user experience.

To create more interactions with prospective clients we updated NWC’s blog. The blog informs readers on the hottest trends in window treatments and showcases new products. The blog is an interactive platform that furthers their outstanding customer service.

With the increased traffic, we wanted to ensure that they projected a polished image. We updated their website in a way that reflected their size and service offerings. We added products that weren’t on the site and streamlined their image with a colour palette that incorporated their existing logo. We carried the improved brand across their website and advertisements.

The new website reflects Normandeau Window Coverings' affinity for style and function. They have extended their professional credibility into the digital realm. We increased website traffic with our strategically placed advertisements, and have kept users on the site longer with informative landing pages.

Our managed social media focuses on showing who they are as a company and using unique content to engage their audience. We have doubled their followers and engaged them in an organic way. The updated blog has allowed personal relationships with customers to flower. These relationships are the foundation of increased brand recognition and word-of-mouth referrals.