Medivest

Medivest is a leader in Calgary medical reality development. Their unique floor plans and convenient locations put them at the head of the pack. Their buildings are custom-designed for medical use and optimize the space for maximum efficiency. They advocate private ownership of their condos to increase value for their buyers. Buying the property gives doctors more control over the building and future changes. Medivest gets doctors to consider the benefits of ownership by exposing the compelling numbers. When a client sees the undeniable difference between leasing and buying, the choice is easy.

Medivest had 3 main goals:

• To expand their network
• Increase the rate they connect with prospective buyers
• Improve their brand's visibility in the Calgary market

Their unique challenge was getting in front of high-profile individuals that have limited time. They needed to connect with the next generation of doctors and showcase the benefits of private ownership. Medivest wanted to emphasize that ownership is easy - despite it not being the standard. They want their advertisements to empower clients to think outside the box. To grow their network, they needed print and digital advertisements.

First, we rebranded Medivest. Then, we generated marketing collateral and created digital and print advertising. Medivest’s target demographic is young, busy doctors, so we focused on mobile-friendly digital ads. We explored a variety of different lead development technologies and found one to be extremely successful.

Our designer created animated ads that we used in a targeted social media campaign. These ads brought potential clients to the website; once there we could showcase Medivest’s products. By monitoring the ads, we collected website traffic data and polished our ad placement formula.

To compliment the digital marketing, print ads were made that used similar imagery. These were strategically placed in magazines for medical professionals to optimize their effectiveness. The creation of outdoor billboard ads built brand awareness.

Their new branding gives them a solid foundation to grow their business. Our marketing increased interest and sales of Medivest offices worth tens of millions. They have connected with more doctors and improved their SEO to build brand awareness in the Calgary market. We continue to monitor and revise our lead generation tactics to maximize results.