Catch

Catch Engineering is at the forefront of their industry, with expertise ranging from electrical, instrument, and control engineering services. They provide next-generation solutions to major energy and utility companies that maximize efficiency. Catch believes in a personalized approach to electrical engineering and creates custom solutions for their clients. The energy industry is constantly evolving, yet they continue to find innovative ways to exceed expectations. Catch incorporates their core value of integrity into all their projects by going above and beyond their obligations.

Catch’s main goal was to maximize the rate at which they meet clients. They wanted to connect with top decision makers and make their brand more visible in the North American market. Catch needed an efficient way to:

• Identify
• Communicate
• Track

interactions with prospective clients. They also sought to refine their marketing material and streamline their message.

Their new brand needed to be versatile, so they could use it across all their marketing initiatives. Catch also wanted to expand their efforts to social media. Last, they wanted a website redesign that improved the user experience.

We created a digital campaign of strategic connections and leads. This campaign focused on customized social media using atomized interactions and a custom message template. By eliminating the time required to search for prospects and compose messages we created a more efficient business development path. To supplement the managed social media accounts, we monitor their connections to optimize effectiveness.

We polished their marketing collateral to create a cohesive look across their brand and project an expert image. One of our main objectives when redesigning their website was to make it more user-friendly. We did this by integrating illustrations that make the content more visually appealing. We also highlighted their work by featuring their former and ongoing projects.

Lastly, we created a blog to post informational content about the company and changes in technology. We contracted engineers to write original content and to reduce the workload for their staff. This created a unique point of interest that draws people to the website.

Using our innovative marketing techniques, we have been able to generate more leads and business for Catch. Managed social media accounts allow them to make meaningful connections within the industry. Our custom messaging template has simplified the prospecting process and increased the rate they meet new clients. Through continued data analysis we have identified leads with increasing accuracy.

Their website design is now one of the most attractive engineering sites in the city. We have improved the user experience by streamlining their message and showcasing key information. These changes have been fundamental in elevating their brand to the top tier of electrical engineering firms.