AFS

Apple Fitness Store provides high-end gym equipment for customers across Alberta. Whether you prefer to work out at home or in a gym, Apple Fitness Store’s products can help you get results. They believe that it is possible for everyone to lead an active lifestyle. By providing a wide range of equipment, Apple Fitness Store makes it easy for clients to customize their workouts. Exercise is only half the battle; using social media they motivate their clients with ongoing support.

Apple Fitness Store wanted to modernize their website in a way that seamlessly integrates social media. The website needed to be easy to navigate and informative. They asked us to create a hub for their customers. Not just a site, but a knowledge centre that helps them to make informed choices when purchasing equipment. They wanted to increase their digital marketing over several platforms to reach new customers. Their goal was to increase online visibility and build brand and product awareness.

The first step: create a stylish website that encompassed Apple Fitness Store's values. Next, help them build meaningful connections within the community by managing their social media. A key way we gain online visibility for our clients is by designing a brand that familiarizes itself with potential customers. Regular interactions helped their brand develop a relationship with potential clients. Our social media manager focused on inspiring customers through a series of quotes that we developed in-house. These quotes emphasized:

• Strength
• Perseverance
• The benefits of leading an active lifestyle

all ideas that Apple Fitness Store wants associated with their brand.

We designed a website that was functional, modern and professional. The website provided a strong foundation for building AFS’s client base. We had immense success with our social media campaign and within the first month, 6.5 million impressions were made on potential clients. In addition to impressions, we increased the number of likes and followers they had tenfold. Through the years, we have continued to refine their social media message and have honed in on what engages their customers. Overall these changes have led to better brand visibility and increased business for their store.