ACSI

ACSI has been offering key IT services to their clients in Alberta and beyond for the last 14 years. Their goal is to simplify their clients’ networks so they can focus on what’s important: their business. ACSI provides secure, reliable and high-performing networks for their clients. How? By building strategic business relationships with top vendors. These partnerships add value to their customers by offering a range of IT solutions specific to their needs.

While ACSI had evolved as a company, their online presence remained stagnant. They wanted a new website to more accurately express who they had become and what they now represented. ACSI was eager to create a modern, more cohesive look that embodied their core values. Besides simplifying their brand, they needed a clean image that works well in any marketing medium. Their main goal was to widen their reach and increase awareness. ACSI wanted to use new media to target more prospective clients while staying authentic to their brand. This included:

• A website designed to capture leads
• Updated email marketing campaigns
• Social networking
• Pay Per Click (PPC) advertising
• White papers
• Partnered marketing with select vendors

We began the rebranding by designing a new, streamlined, logo that uses a consistent colour palette and modern fonts. The logo we created is versatile and can be used on a variety of marketing collateral. ACSI’s new logo reflects their approach to running networks: keep things simple.

Once the new logo was in place we wanted the website to represent their current business initiatives. This was done by highlighting their:

• Client base
• Services
• Solutions

on the landing page. We told the story of their company by integrating key information and powerful imagery.

After the website refresh, we focused on bringing in new clients through social media. The campaign consisted of static and animated HTML 5 advertisements. These grabbed viewers’ attention with stunning graphics. They were strategically placed to target ACSI’s demographic and increase online awareness.

ACSI’s new logo brings them to the forefront of contemporary branding. The new website is easy to navigate and gives customers a clear and concise view of their services. The website integrates essential information while captivating the user with fresh imagery. The new branding showcases ACSI as a cutting-edge technology company. Our marketing campaign generated brand awareness and new business leads.