A podcast an episodic series of audio or video files uploaded on the internet which a user can listen to or download. With millions of people listening to podcasts all over the world, it is not surprising that it has become an avenue to market businesses, products and services. Like every other platform or forum of advertising, podcast marketing needs to be understood to fully harness its power. Not every podcast is the right fit for marketing even if it has a huge following. It’s all about seeking out and connecting with the right audience.
Podcast marketing is on the increase as compared to other traditional digital marketing methods. Here are several reasons why you might want to try your hand at created audio ads:
There are a few things that will make your podcast marketing successful.
There are several successful and popular podcasts out there so when you decide, pick one that suits you. You want your ad to be related to the podcast. There is a reason for this. People who listen to the podcast are already passionate about what the host is doing. It would not take a lot of effort to get them interested in your ad. If the host is someone considered to be an authority in the field, then it helps your ad even more. And if you decide to create your own podcast, the key is to create value with it. It shouldn’t be created only to sell ads.
What does your audience want? What would they consider to be valued? As with all marketing, knowing your audience is key. Knowing the audience would determine the podcats that you choose to engage with. When creating podcast marketing focus on the longtail niche audience, they tend to be more loyal.
What is the aim or the purpose of the ad? After you know the target of the ad and you select a podcast or create one, this is the next question to ask. Answering that question will also aid you to tailor the ad.
If you decide that you would rather create a new podcast than advertise on an existing one, here are some ways to promote the podcast.
There are certain podcast services on the internet; platforms that host podcasts. Submitting your podcast to them can help you reach a wider audience. Some of these directories are;
Having guests on your podcast in itself can be a marketing strategy. If you are lucky to get a guest with high name recognition, announcing ahead of time that you will be having the guest on can be a great way to drive traffic to your podcast.
Even if your guest’s name isn’t that popular but they have their own dedicated following or have a large mailing list, a mention to their audience that they will be on your podcast will also help you reach new audiences.
Other ways to market your podcast is by using tools such as Facebook Ads. You could also create a YouTube page for your podcast.