16th May 2018

Tools to Help Your Marketing Team Execute 2018 Summer Campaigns

How is your team preparing for your company’s 2018 marketing campaign launch?

Summer is quickly approaching, and with it comes a long list of events, tradeshows, and attendances your company is expected to be part of. Aside from socializing and building those networks, your team must also work on executing your marketing campaigns to get the word out there on those special occasions; specifically, those events you will like your prospect clients to be part of.

Your marketing team has been working hard on brainstorming, developing, and creating ideas for your new marketing campaign. However, how will you and your team work together to maintain organized and up-to-date with deadlines?

The following is a list of tools and ideas to help you and your team execute the perfect marketing plan for Summer 2018:

  • Marketing Editorial Calendar

    – keep track of what comes next to always plan ahead. The marketing editorial calendar helps you outline your content marketing plan while associating content with dates. However, for the calendar to serve you well, there is a number of components you must include:

    • Organize content based on topics, listed alongside with relevant graphics and social media campaigns
    • A list, prioritizing content to be published based on the content strategy you’ve developed
    • List of responsibilities to be assigned to each group member: who will write, who will edit, who will layout, who will publish, who will schedule and distribute the content
    • List of the social media platforms through which you will distribute each piece of content
    • The date for creation, publishing, and distribution
  • Content Marketing Project Checklist –

    creating a project checklist will assist you in distributing tasks amongst your group while allocating due dates. The content marketing project checklist will ensure all important tasks or projects are done, keep an organized workflow, and stay on top of your content marketing goals.

  • Marketing Project Sprint Backlog –

    agile marketing is important for tight deadlines and fast approaching due dates, just as important as incorporating good organizational tools into the mix. Implementing a good product backlog allows for clear visibility into the performance of a project, whether the project is on track, and how each member of the team decides to get tasks done according to priorities.

  • Marketing Project Time Tracking Template –

    having a clear layout to estimate and track how long it will take members of your team to complete a task is imperative. Incorporating a marketing project time tracking template will avoid miscommunication, missing deadlines, and have a sense of what stage of the project everybody is on. Some of the most common time-tracking variations you can use to deviate assignments are: daily, weekly, bi-weekly, semi-monthly, and monthly tasks. Arranging weekly meetings to discuss a detailed agenda should be the first step. Working on the project time tracking template will save you and your team many hours of confusion as to what needs to be done and when; it will also give you a greater focus on prioritizing responsibilities, to whom, and what kind of expectations are set to be met.

  • Last but not least, an app-analytics to track all your hard work –

    your social media campaign requires a lot of preparation, organization, and creation of content. However, despite all the effort your team does to launch your social media campaign, you also need to know what is working and what is not working. Remember, each social media platform offers some form of in-app analytics to help you track how well your posts are reaching out to people and how they engage with your content. Tracking down social media engagement, measuring post’s impact, and continuous improvement based on results will highly influence your marketing plan for Summer 2018.

Efficiency and effectiveness are managed by good organizational and time management skills the team possess. Preparing for the launch of a marketing campaign requires a lot of teamwork, good communication, attention to detail, and most importantly meeting deadlines. Allocating clear responsibilities and clear tasks to each member will ensure a smooth and consistent project management. Incorporating the tools listed above while effectively using them will enhance your team’s productivity; leading to a successful planning, implementing, and launching of your summer campaign.

Of course, let’s not forget about tracking down all your hard work throughout the process. Monitoring your social media campaign and how much engagement your content is receiving says a lot about people and their interest in your upcoming campaign. Take these data as a feedback from your customers and potential customers, after all, catching their attention and interest should also be one of your main concerns.

Most importantly, remember to always maintain a good communication, set-up realistic goals, and leave room for errors and unpredicted situations. Team dynamic, a good attitude, and an open mind are the stepping stones to a cohesive and successful marketing team.

Learn more about how we can help you create a summer marketing campaign: http://arcreactions.com/services/calgary-online-marketing/