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15 Dec 2015

2019 SEO Challenges and How to Overcome Them

Due to the rapid advancements of Search Engine Optimization (SEO), it is highly important that you align your digital marketing strategies with these changes. Ranking highly in search results related to your product or service is key to reaching potential customers. Most businesses in Calgary are finding it more difficult to increase the frequency at which they turn up in online search results. This is due to the fact that Calgary SEO techniques and ranking algorithms are constantly changing. It is more demanding for startups due to their urgent need to reach a wider audience without exhausting all their resources. Today we are going to discuss the importance of Calgary SEO and how you can overcome challenges that plague your rankings!

The Importance of SEO to the Success of a Business

Good SEO practices can help businesses reach their target audience and outperform their rivals. With more traffic, you are able to deliver your product or service to customers that may need them. This is why businesses should engage the services of an SEO consultant to develop a powerful SEO strategy for their business.

Good SEO techniques will ensure that your website is not penalized by Google. As the search engine giant is paying more attention to User Interface (UI) and User Experience (UX) as the criteria for page rankings, many brands have been struggling to meet the specified standards. Constant changes in consumer search behaviour and the need to improve UX has led companies to adopt new technologies to satisfy their target audience.

Developing effective SEO strategies can be very challenging as every company has a different set of objectives. This implies that the SEO strategies of separate companies will differ. All elements of a brand’s digital presence including choice of keywords, as well as links and content marketing platforms, will affect the makeup of its SEO strategy.

Calgary SEO Challenges in 2019 and How to Overcome Them

As digital technology keeps evolving, one of the intricate advertising challenges of any business is making effective Calgary SEO adjustments to help grow the brand. Businesses are also expected to plan for unexpected changes in ranking algorithms of the various search engines.

Here are a couple of SEO challenges most businesses will face in 2019 and the practical steps to enable you to overcome them.

 

Increasing Influence of User Experience

Leading companies are constantly developing new ways to keep their customers interested with innovative advertising tools. They are able to stay ahead of competitors by making an impact on consumer’s behaviour.

Improved UX has become the determining factor for Google rankings and brands that are constantly working to effectively engage and entertain their consumers are reaping the rewards. Straightforward navigation will help improve your user experience.

Making the right adjustments on your page to keep your target audience active will help your brand remain relevant.

Avoid the use of outdated themes that may look unnatural and result in a negative brand image. Always create quality content that is appealing to your target audience without overselling and making use of excessive ads. Your customers will keep coming back if they can easily understand and relate to the information that you are disseminating.

Due to the increase in the number of smartphone users, it is important to ensure that your site is mobile friendly as the majority of web traffic is now mobile. For some brands in Calgary, SEO is a priority as they constantly make adjustments to their marketing strategies to ensure that their customers remain loyal.

 

Voice Searches

Soon, many digital searches will be made using voice search enabled technology. As Artificial Intelligence continues evolving, the use of digital assistants like Siri and Google Assistant have enabled people to complete many digital activities using only voice commands. These digital assistants are constantly improving as they continue to help customers find concise and relevant answers to queries.

The year 2019, will see a rise in the use of these technologies which will change the SEO landscape. There is an increase in demand for digital assistants on several platforms as people have seen how fast and efficient voice search is. It is also convenient to use and has made research simple.

Stay ahead of the curve by ensuring your website is compatible with voice search. If you’d like to learn more ways to optimize your website for voice search check out our article that offers 5 strategies.

 

Conclusion

Consumer behaviour and ranking algorithms are continuously changing and as a result, developing an effective SEO plan has become complex. This year has seen new SEO trends and companies are doing their best to adopt strategies that will help them stay ahead of their competitors. A good understanding of advanced technologies like Artificial Intelligence will enable companies to improve voice searches for better user experience on all platforms (including mobile).

 

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