Do you remember an amazing experience you had that you could not stop talking about? Well, most of us have that moment. When you rave to your family and friends about a product, you have engaged in word of mouth marketing. Word of mouth marketing (WOMM) is a natural means of spreading information while using viral marketing components. It only differs from viral marketing as it is spread using more natural means. And Calgary referrals are one of the most effective forms of lead generation.
WOMM is an unrestricted form of promotion or advertisement. It begins with an interaction that is then shared by a customer. Still, it is largely confused with referral marketing. So, exactly what differentiates word of mouth marketing and referral marketing? This article broadly discusses word of mouth marketing, why it is needed, and how it can be used to get Calgary referrals.
Word of mouth marketing involves sharing information to gain following passively. It is a direct measure of one’s level of interaction. The more interactions you make with people, the increased rate at which the brand’s name is spread.
In contrast, referral marketing focuses on one’s marketing efforts on a particular person as well as encouraging the referral of their friends. Referrals and other similar marketing types is a subdivision of word of mouth marketing, albeit it is more proactive in generating patronage. This is so because the process is well controlled and the conversion process can be properly tracked.
Word of mouth is a valuable marketing resource. This is simply due to the fact that consumers trust their friends. A study revealed that 92 percent of consumers rely on suggestions from family and friends more than advertisements.
It is a never-ending cycle. Word of mouth marketing doesn’t end with one interaction. It finds its way in involving others, till a long chain is formed. This can prove to be highly productive in the marketing campaign when effected properly.
It is cheap. You do not have to set a budget to pass the news around. Even if you do, it would surely not be much.
Referrals via word of mouth marketing can bring limitless success to the marketing of your brand. As you strategically go about it, remember that your existing customer base remains your biggest marketing access. Hence, you should never overlook the powerful effect of word of mouth marketing.