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15 Dec 2015

Calgary Online Advertising: Efficient Ways to Connect with Customers

The internet is the largest market in the world and it has improved many businesses in the past decades. Companies and industries have moved from the traditional methods of advertising to a more reliable and efficient method of advertising, online advertising. Simply being online isn’t enough in 2019, you need to utilize efficient Calgary online advertising to grow your brand. Today we’re going to look at different aspects of Calgary online advertising and discuss how they can be used to help your business reach new heights.

Efficient Calgary Online Advertising:

PPC (Advertising on Search Engines)

Using Pay Per Click is an effective and efficient way of advertising your products and services. All you have to do is pay a particular advertiser to run an advert for while you pay the advertiser each time your ad is clicked. You can use research engines such as Google, Bing and so on to make your pay per click adverts. All you have to do is choose a campaign and register with the search engine. This saves cost since you only pay when your ad is clicked.

PPC is one of the most common ways to advertise online. Investing in PPC advertising will allow you to appear high in search results and gain the upper hand on your competitors. You can target your ads to your demographic by carefully selecting longtail keywords that are relevant to your brand. The only drawback? PPC advertising can quickly add up! That is why it is essential that you carefully select keywords that will get you the most bang for your buck.

Animated Ads

Having a well-designed animation that describes your business or products and/or services is also going to make your Calgary online advertising stand out! In this case, every piece of information that your audience needs to know is designed in the form of animation and shared on different platforms. Whoever sees it will automatically get the message you’re trying to convey to them. We like animated advertisements because they are more interactive and eye-catching than your standard text format. You can use them to tell an interesting story that would not be possible in simple text.

Social Media

When it comes to online advertising, you cannot ignore the power of social media. There are many different platforms with different features. They each have their benefits and drawbacks, so carefully choose where you will invest your time. Define your goals and identify the platforms that will help you achieve them.

The platforms range from Facebook to LinkedIn, Twitter, Instagram and YouTube etc. Each of them will help you interact with your customers on different levels. Some of the platforms are text supportive, others are audio-visual, while some combine both audio-visual and text. Some of these platforms like Facebook, Instagram and Twitter allow you to receive a message directly and also send messages directly to your potential customers. Each of these platforms comes with tools that you can use to analyze your campaign and measure your success. Social media is an efficient Calgary online advertising tool because most networks are free to join and easy to use!

SEO

There are different search engines where people make searches to find what they are looking for (ex. Google, Bing, etc.). Generally, people key in a particular word or phrase that relates strongly to what they’re looking for and the search engine displays relevant results. You can use these search engines as a way of advertising online through what is known as search engine optimization. This is done by increasing your ranking on the search engine, thus increasing your chances of being seen by potential customers. The way to do this is by using keywords and phrases in your website’s content. The more your keyword or phrase is related to a search, the easier it is for you to be found, thereby making SEO an efficient online advertising strategy.

Email Marketing

Gone are the days of telemarketing and door-to-door marketing. Today, you can from the comfort of your workplace reach out to a potential customer or your market through emails. All you have to do is generate an email list through your interaction with your potential customer. When they visit your website or page, you should have what looks like a form where they fill in their email address, with their email address, you can reach back to them concerning your products and services. Although there are places you can purchase people’s contacts, it is wiser that you build your own email list so that your emails don’t end up as spam.

You can decide to send emails to different market segments and each of the messages should be specific and relates to the category of people that are receiving them. If you send general messages to people so that only as a way to welcome them and appreciating them for visiting your page or website. When you want them to take action, there is a need for your message to uniquely address the user, not some random content. Email Marketing has proven to be an efficient online advertising strategy that can be used to convert visitors to customers.

Remarketing

Calgary online advertising is a continuous process. That means you need to think long term with your digital marketing strategy. One way to do that is to invest in remarketing. Similar to PPC marketing, remarketing utilizes search and display ads to promote products to potential customers. Unlike PPC, remarketing only shows ads to users that have previously visited your website and viewed your products. This direct approach allows you to reconnect with a target group of people. Remarketing is efficient because it only shows your products to people that have expressed interest in you.

For you to have efficient online advertising, you must know the right tools to use that will help you connect with your customers faster and better. You need tools that will help you build a good and strong customer relationship that will enhance the productivity of your advertisement and your business eventually.

Need help in creating an efficient Calgary online advertising plan? We got you. Click HERE to learn more.