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15 Dec 2015

The Importance of Calgary Mobile Web Development

A website is a crucial part of your business if you are looking to grow your customer base online. A website provides necessary information about a business, encouraging visitors to make purchases. It also helps you to establish credibility as a business. If your website, however, is not accessible to users, you will not reap the many benefits that come from having a business website. Don’t overlook the importance of Calgary mobile web development when developing your website.

Calgary Mobile Web Development:

When developing your Calgary web development strategy, you need to first consider what appeals to internet users. A well-designed website that it is not mobile friendly will do little or nothing for your business. With the arrival of mobile devices like smartphones and tablets, most internet users reduced their use of desktops as these mobile devices offered most of the features of a personal computer. Statistics reveal that over 1.2 billion people are accessing the internet from mobile devices and that 52.2% of all internet traffic takes place on a smartphone. Yes, everyone is on mobile and that is why your website needs to be mobile-friendly.

Smartphones are not just simple telephones for making and receiving calls, they are a powerful handheld computer used by people to browse the internet and get information at any time. When your website is mobile-friendly, more internet users will be able to access it and this will impact your brand in a lot of ways.

 

Know Your Customer’s Needs: 

First, you will be able to reach more people with your message. Since most people use their smartphones to access the internet, a mobile-friendly website will allow you to reach both desktop and smartphone users, increasing your chances of making sales.

A mobile website also gives you an edge over competitors who are yet to optimize their site for mobile. That way, consumers who are unable to visit your competitor’s site on their smartphones, will come to your site and probably become paying customers.

If your business is on social media, there is a better than average chance that internet users who come across your page will want to visit your site. Of course, most of them will use their smartphones to do so. If your site is unoptimized for mobile, these potential customers will be discouraged from learning more about your brand.

Again, mobile users buy more than desktop users. Since smartphone users tend to browse the internet more often than their desktop counterparts, there’s a possibility that will find your products on social media and click on your site to see what your brand has in store for consumers. You stand a higher chance of making sales if your products are not very pricey. If you haven’t made provisions for the mobile market, you may be missing out on sales.

 

Calgary Mobile Web Development and SEO:

The third most important factor that Google considers when ranking your website on the search engine is mobile usability. In November 2016, Google announced its mobile-first index which optimizes search for mobile first before desktop. This means that your website has to be mobile-friendly if you want to have a shot at ranking. If your site is hostile to mobile users, you will lose rank.

Google understands that more and more internet users are turning to mobile devices to browse the web. Hence they give preference to
mobile-friendly websites so that people can get the best internet experience possible.

With the help of Calgary web development experts, your website can be accessed on mobile devices. These sites are most suitable for directing consumers to your brick and mortar store. Internet users want quick results. So if your website is mobile friendly, they can easily click on it and get the address of your physical store.

 

Improved Customer Experience:

Another major advantage of having a mobile friendly website is accessibility. Internet users who use mobile devices will be able to access your website at all times. This is probably why most people prefer to browse the web with their smartphones. A mobile-friendly website will do a better job at increasing brand awareness than a desktop friendly website. Smartphone users are always with their devices and this enables them to browse the internet at any time and place. Desktop users, on the other hand, cannot move around with their computers. What this means is that they can only access the internet when they are near their computer. A mobile-friendly website allows you to reach more people with your marketing campaign.

 

SMS vs Email Marketing

It is always important to choose a marketing strategy that works for your kind of business. While SMS marketing and Email marketing have their own unique benefits, it is necessary to choose the option that will offer you the most return on investment. The open rate of both market strategies differ. However, SMS marketing is said to be a direct way of capturing the attention of your audience. The average person’s
response time to a text message is 90 seconds while emails, take up to 90 minutes.

 

Conclusion

Your website design needs to be responsive in order to produce the best user experience. If your site fails to appeal to your visitors, you may lose out on opportunities to make a profit. Our Calgary mobile web development team can help you design your website while you choose a marketing strategy that will allow you to get the most of your campaign. Click Here to learn more.