14th Feb 2018

Calgary Marketing: Real Estate

It takes a lot to succeed in a saturated business like real estate sales. You must do more and be more to stand out from the crowd. There are a lot of plates you have to keep spinning in order to succeed. There some specific Calgary Marketing strategies you need to be successful in selling real estate. It is important to note that Calgary marketing companies can help you do all of these steps.

Active Online Presence for Calgary Marketing

The internet has become the primary place buyers go when they are deciding on a house. Online listings have made it quite easy for buyers to find exactly what they are looking for and browse many listings in a short amount of time. It has been found that most buyers will research online before choosing a home and they will drive by the house solo after they see it online.

This is advantageous for realtors because they can easily create an online presence. It is also a challenge because if they can find you, they can find several others. You need a strong online presence that will allow you stand out from the crowd. Here are some things you can do to stand out.

  1. Provide Value

Whatever you do online should provide great value for anybody who consumes your content. Whatever efforts you put into standing out online will not work if your readers don’t benefit significantly from you.

You should be providing relevant information to your readers. You should answer their questions and solve their problems.

  1. Create Guides

A way to stand out for your readers is to create guides into your market. These guides will provide specific information that will benefit your reader.

–    A guide to the local nightlife

–    A guide to the most children-friendly neighbourhoods in your area

–    An annual guide to changes in local real estate market

These are all helpful, targeted guides that will benefit people looking for houses in your market. This will make you seem knowledgeable and show that you have done your research. Another fun idea, Offer a guide in exchange for adding their name to your email marketing list.

  1. Brand Yourself

You need to create a brand that will separate you from the others. You do this with your personality. Are you funny? Do you sound authoritative? Figure out what your personality is and make it come through in your online work. Of course, this affects the voice with which you write.

  1. Newsletters

Newsletters are a great way to stay connected with clients and potential clients. You can use your newsletter to provide helpful and timely content. You can also use it to alert subscribers when you have new posts on your blog.

  1. Guest Blogging

Getting your content on other people’s blogs is a good way to build your authority and influence. Not only will it give you a chance to share your expertise, you also get traffic to your own blog or website.


Outstanding Copywriting

Here are some tips to writing a great sales copy.

  1. Write with confidence. The buyer reading your copy is about to make one of the biggest deals of his life. If he feels a little bit lack of confidence in you, he loses all his confidence in your business.
  2. Let your business personality shine through. What is that thing that makes people enjoy working with your company? You have to let that character show in your copy. Don’t just use a generic copy, put yourself into it.
  3. Write with purpose and substance. Know why you are writing the copy and make your point. At the same time, ensure you also provide necessary information that will benefit the person reading your copy.
  4. Watch your grammar. You may not know how annoyed people are with wrong grammar. You do not want to lose customers because of something as simple as misspelled words or wrong tenses. It comes off as unprofessional and rushed, spend some extra time making sure your copy is flawless.
  5. Know your audience. Who are you writing to? What is their demographic? Knowing this will influence what you write and how you write what you write. Know your audience and address them accordingly.
  6. Emphasize your qualifications. You want to put your best foot forward. Let the readers know you are qualified and deserve their trust.
  7. Call to action. It is not enough to tell people how great a realtor you are, you have to direct them to something that they can do immediately. It could be to call you or to sign up for something.

Enticing Real Estate Videos

A video can help you sell a property but only the right video will help you. Here are some tips for creating a video that will sell houses.

  1. Your title should be descriptive. Your title should give the potential buyer a good hint on the main characteristics of the property.
  2. Include your logo and contact information in the video. Your video is not for entertainment, it is a sales tool. Be sure potential clients can contact you after they watch the video.
  3. Use a good cover image. The cover image, as well as the title, are the first things the viewer will see. Your cover image should invite them to watch.
  4. Include a ‘call to action’ button. The viewer should know what to do after watching your video. Don’t assume they know, tell them what to do.
  5. Share the video on as many platforms as you can. Don’t restrict yourself. You never know where your clients will come from.

High-Quality Photography

Your website can be good, but people might not notice this if they have been turned off by your photographs. Here are a few tips for the kind of photographs you should take for optimal Calgary marketing.

  1. Show as much of the house as you can. Use the pictures to show the benefits of the house.
  2. Find interesting angles and spots to show your house different from the way other people show theirs.
  3. Take pictures of the house in its best form. Cut the grass, fix the garage, and arrange the basement. Nobody wants to buy a house that looks like a dump.
  4. Declutter. If an angel of the house isn’t looking it’s best due to clutter, feel free to move items out of the way temporarily. If you can convince your client to declutter their home prior to listing, you will both benefit in the long run.
  5. Make sure your photographer has a good understanding of how to make a house look light, bring and large. The last thing you want is your listing to look like a cave for hibernation.


Your website should be optimized for search engines according to best practices for Calgary marketing. Most of the people who will search for properties online will probably include the name of the environment they are looking at. For example, a person looking for a house in Hollywood will search for “Hollywood houses” or “Hollywood realtor” or “Hollywood condos.”

If your market is Hollywood, you will want to include that in several places in your posts. If you sell condos, use the word ‘condo’ a lot. It will make your business easier to find.

In addition to all these things, you’ll also need strong branding, logos, and traditional advertisements. Houses are big ticket items and people don’t buy them every day, that makes it essential that your brand is a standout and reflects your trustworthy professionalism.


Correctly representing yourself and your business in Calgary marketing will lead to more sales and better results for your business. Real estate is no different! Don’t wait for people to come to you, make yourself active in the Calgary marketing world and you’ll be pleased with the results.