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15 Dec 2015

Calgary Brand Development: 5 Efficient Principles of Brand Development

Branding is an important aspect of business and it is one of the most effective ways to promote your company. Calgary brand development plays an important role in how your customers see you. The way the market views your product and/or services will determine how well your business will do. For this reason, it is imperative that you have an effective and efficient Calgary brand development strategy. To this end, we shall be taking a look at 7 efficient Calgary brand development strategies!

  1. Determine your audience

By audience, we refer to your market and potential customers. You already have a product and/or services, now it is important that you understand the consumers. In order to do this, you will have to carry out research. You must gather information about the demographics of the market, their spending habits, their size and their location. You need to research into the taste of your potential customers and what they think about existing similar products and services if any. The information obtained from your research should help you in the next step. This is also a good time to begin thinking about your audiences pain points. Identifying their pain points and how your service can address those issues will be a key aspect of developing your brand.

  1. Develop your mission statement

Every business has a road map, a destination, something they are working towards. In order to have an efficient brand development strategy, there is a need for a well written and clear mission statement. Your brand should be known for something. A mission statement should be holistic, simple and clearly stated. Your mission statement should set the tone for your business goals. Sometimes, companies draw their mission statement from their business goal. Well, that may be okay, but it is best to have your mission statement broken down into SMART business goals. This simply means that your mission statement should contain in itself the following characteristics; it should be simple, measurable, achievable, realistic and time-bound. Your mission statement should be well communicated to every member of your team and your customers and potential customers should know clearly what you stand for.

  1. Research your competition

You must take out time to understand your industry. You need to know who your competitors are, what they are doing and what their customers are saying about them. In every competitive market, there are major and minor competitors. It is up to you to fit your competitors into any of these two categories. Never underestimate your competitors!

An efficient brand development strategy calls for a good knowledge of your competitors and their modus operandi. Knowing your market, your competitors and a good mission statement will help you have an efficient brand development. Find out what your competitors are saying about you and explore the knowledge to your own advantage. One thing is certain; they are also doing the same thing. Find out what others are doing differently!

  1. Be unique

With the three principles above, you should have enough information to help you set your Unique Selling Proposition (USP). This should serve as your competitive advantage and you should leverage it in such a way that it produces the best result. Don’t jump into a market doing what everyone in the industry is doing. That being said, you should have something that makes you different from your competitors. It could be your packaging, your marketing strategy or even your method of delivering your product and/or services. If you provide for the market an extra satisfaction that other competitors do not provide, then, you have an edge already.

  1. Identify your offers

Always seek to create value and opportunities for yourself and your customers. For efficient Calgary brand development, your customers need to identify you by your offers. It means you have to be specific with your offers, know what you are bringing to the table and what you are getting in return. Your offers should be presented in such a way that it appeals to whoever sees or hears about it. Try not to be caught up in the traditional business as usual ideology.

  1. Create a logo and brand guidelines

When it comes to having an efficient brand development, your logo goes a long way to accomplishing that. Create a simple and attractive logo that has quality and longevity. Your logo is what people would see first and it should be enough to make them want to take a second look at what you’re offering. The use of colours should be such that it compliments each other and conveys the message your company is sending. The design should be simple and lettering should be legible. Have a set of guidelines that will help you work optimally. Those working with you should understand the set guidelines and they should be able to communicate it to any new persons joining your team.

  1. Find your voice

You must develop a tone/voice with which you communicate your messages to your audience. This tone will define the way that you run your business and how you interact with your followers. You should be consistent across all platforms. This tone should be seen in your products and services, packages, distribution, supplies, and social media etc. Once you have decided on your tone make sure your entire team understands your goals and sticks to the plan!

Most markets are oversaturated, set yourself apart from the competition by creating a bullet-proof brand. Calgary brand development allows you to have an efficient and effective entrance into the market. We can help you create an outstanding brand. Learn more about our Calgary brand development services HERE.