Whatever you hear from a friend, neighbor or colleague, website design is really a professional job for website designers. There are many ‘DIY Website’ companies that tantalize you with offers of ‘free hosting’, ‘easy to use’ templates and a ‘look so professional that it’ll look like it was designed by real website designers’, but the truth is, if it were that easy then there would be no room in the market for professional web designers.
For most people at the end of the day, the most important asset any company has is their online real estate. The new era of savvy consumer start with an internet search so if you don’t have a sleek and sophisticated looking website design you’ll get passed over. A web designer is trained to focus on what your customer is looking for, appraised of the latest trends and has the experience to look at your project with a new eye. They also know what flies in your market and how to leverage it.
You may settle down to revamp your old website, or be sketching out the bones for a completely new one, but a website designer can give you ideas that maybe you hadn’t considered, but are valuable to your success – like a blog for example.
Blogs are time consuming and take a lot of thought, skill and effort to be engaging, which put most website owners off incorporating one. If you are in any doubt as to the value of a blog, look at these statistics:
These are figures that you can’t ignore. Your website design attracts prospective clients to your web page, but what you have as content on your website is what convinces leads to become customers. A good web designer knows this and will help your website to become a lean, inbound lead generating, well-oiled machine that works 24/7/365. They are trained to make the best of your online real estate and have ideas that need to be considered, but it’s a team effort if you want to find real success.
A website designer works closely with a creative director to produce a work that is attractive as well as effective. You need to look for both disciplines in any marketing company you employ as the two are needed to balance out a website. A creative menu is great way to engage a user, but what happens if it leads to nowhere, or is too confusing to operate. These are little details that may not impress you very much, but someone has to think about how they affect the user experience of your site.
A great looking website that people want to visit again and again is no ‘happy accident’. There are many decisions and directions to take and all of them are important. If you find all the details too overwhelming, then sit back, use the experience of a professional website designer and enjoy the ride.