15 Dec 2015

Calgary marketing; why it serves as the only hope for revival

The dwindling businesses and low financial volumes are frightening to say the least and Calgary marketing solutions seem the only way out of the mudslide. The Calgary economy has been on the downturn since the turn of 2015 and the scenario is largely owed to the low crude prices. The increased economic growth which owed its rapid rise to effective oil business is now on a downward trend. The contraction by 0.5% is one that had not been experienced since the last decline recorded in 1982-1983 which underlines the impact it has had on the economic status.

The impact that the downward trend has had on the economy is a cut in investments which is a major step backwards keeping in the mind the number of livelihoods that depend on the heavy investment opportunities. Employment has also been cut rapidly with the loss of jobs now standing at between 6% and 7.2%. this translates to a loss of purchasing power which affects the overall economy in Calgary. Expert analysts have deduced that the economy is bound to have some slight bump in the second half of 2016 which means businesses will be looking to stabilize and await the improvement in fortunes.

In the face of the declining economic status, Calgary consignment and a range of discount retail businesses have been managing to stay afloat largely due to the spending facilitated by severance packages from individuals exiting the industries. With careful management, these businesses can prove to be the ultimate solution to the economic hurdle that Calgary is facing. Calgary marketing solutions and strategies can be instrumental in ensuring that retail shops in the clothing line and accessories niche get to hold the economy together up until a stable business environment for oil and energy is achieved. Bargain shops are also in play to receive a bump in their operations and this is where marketing strategies will work perfectly to maximize their sales and guarantee increased business volumes. The road map to effectively managing the process involves the adoption of a marketing firm that will aid in managing several aspects of the businesses which include;

  • Social and content marketing

With the overstatement of the problems surrounding the economic situation in Calgary, a content management strategy is what can allow individuals to create an endearment that will bring back the confidence in business. It is at this juncture that social and content marketing comes to mind. With a competent firm like Arcreations, content marketing is sure to be handled in a professional and expert fashion that will give the businesses a chance of building sales volumes and increasing the capacity of service provision. Social marketing is a massive platform which when articulated in a quality setting can bring a revolution in business development. With a marketing company, social media can be transformed into a quality advertising tool that will improve overall enterprise operations.

  • Digital advertising

Gone are the days when traditional advertising was the pathway to increasing sales. Digital advertising which involves the use of digital formatted platforms like emails and apps is what is making the waves in the business world. With a digital advertising platform set up, the retail shops and bargain accessories shops within Calgary can rest assured of increased sales which will translate to a stabilized economy. Digital advertising can be effectively handled by a marketing agency which underlines the importance of having one within the business network.

  • Strategy and Planning

Every business around the globe has to work with a strategy and plan for the same effectively. Strategies come in when attempting to increase sales, build a brand and maintain a loyal customer base and it is in this wave of operation that a marketing agency comes in handy. With the unlimited skill and expertise, businesses in Calgary can develop workable strategies that will keep them afloat and avoid them sinking to the depths of bankruptcy and financial strain.

These niches of business operation are fundamental to the success of an enterprise. This is most notable with Calgary which is experiencing a dip in business performance and in economic turnover. What a marketing agency is able to do for the businesses is formulate the effective action plan that can deliver the desired results through managing every step of the marketing and advertising process. Businesses can be able to choose a package from the marketing firms which will fit the business vision and mission set up. The options open to businesses include;

  • Business to business strategy

A business to business strategy involves the marketing and development of strategies that will pitch an enterprise to other enterprises. A marketing firm will be able to advice on the detailed structure of such a plan and provide a clear and systematic plan to ensure a business is able to hit the targets and achieve the objective of increasing sales.

  • Retail strategy

The retail strategy involves the setup of strategies that pitch an enterprise to the consumer. This is the strategy that businesses looking for Calgary marketing solutions should look towards. This is because it will allow the businesses to create a touch with the target market and thereby formulate a client-oriented business setting which will prove profitable to the business. This is what will guarantee the increased business capacity of the enterprises and in the same wavelength, enhance their contribution to the Calgary economy.

Marketing firms are the only realistic option for businesses that are focused on enhancing their potential when targeting Calgary marketing. Arresting the economic slump that has been responsible for downsizing many companies and initiating bankruptcy in others requires a creative and focused approach which will be sure to yield results that will improve the economic situation. With most businesses focused on surviving the dwindling economic situation, shifting the strategy to increasing marketing to improve sales is the perfect approach that will give the businesses a chance of scaling and improving the sales which will translate to a growth in the economy of Calgary which will return it to its previous bliss period.