G3

Green Grid Generation helps save businesses money while reducing their carbon footprint. They’re a design-build company that specializes in integrating power solutions into existing electric systems. Green Grid Generation solves problems associated with energy optimization and efficiency by using the latest in clean energy technology and cutting-edge engineering solutions. They manage the entire process, from design to implementation, to training. They provide their clients with custom designs that deliver cleaner results. Their green energy solutions not only save their clients money - they reduce environmental impact as well!

G3’s most pressing challenge was time, they needed a temporary website and company name fast - within a matter of days.

Long-term, they wanted their website to be a source of validation for potential and current clients. Their ideal site would be modern and responsive. They wanted to incorporate essential information about the company, their values, and services. They also wanted a logo that represents their brand and would work well on a variety of marketing material.

We began by creating a simple temporary website and business cards so they could begin operations immediately. We then worked closely with the client to create a logo that defined their brand. We made it versatile so it would be aesthetically pleasing on a range of marketing collateral. The logo is modern and uses colours and imagery that encompasses the brand’s values: clean and green.

When creating the new website, we focused on it being simple, functional and modern. We integrated imagery and key information so the website is informative and eye-catching. To solidify G3’s credibility we featured current and former projects. With a new professional website in place, we focused on creating a custom marketing plan. We worked with them to define their message and their target audience. We then used our unique lead generation formula to make strategic connections via a digital marketing campaign.

Green Grid Generation now has a website that legitimizes them as a key player in Green Energy. Their new website lets existing and potential clients access information on their values, partners, and projects. The site goes beyond functionality: they have one of the most attractive websites in the industry. Their logo embodies their brand and really adds to their marketing campaigns. Defining their image with set colours and fonts has ensured future projects cohesively express their identity. By refining their message, we have streamlined their marketing approach. All this has created a more efficient business development path that is backed by a functional and distinct website.