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April White

Director of Strategic Communications

April White

April White

Director of Strategic Communications

Director of Strategic Communications and PR April White is a public relations and communications strategist with more than 17 years of experience counseling and implementing campaigns on behalf of clients across numerous industries, from Fortune 100 companies to startups.

Over the course of her career, which includes supervisory and VP roles at the world’s best agencies in New York City, April has represented an impressive roster of clients and their executives. Among the leading brands she has counseled are MasterCard Worldwide, MetLife International, Sotheby’s International Realty, Hyatt, Rosetta Stone, PetCo, American Standard, The Dannon Company, YellowTail Wines, and eMusic.

As a former award-winning journalist-turned-communications specialist, April is skilled at creating compelling narratives that capture the attention of media. She also excels at drafting strategic messaging that conveys intangible brand attributes and subtle points of differentiation. She has masterminded many successful strategic messaging platforms and communications campaigns that embody brands, to creatively illustrate how they want to be perceived by their target audiences.

April received her B.A. in Journalism and Mass Communications from Iowa State University and continued studying integrated marketing communications at Columbia University in New York City, in the M.A. program in Strategic Communications.

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info@arcreactions.com

Calgary

3223 - 5th Ave N.E. Suite 211 Calgary, Alberta, Canada, T2A 6E9

Toronto

720 King St. West, Suite 317 Toronto, ON, Canada M5V 3S5

India

416, Krishna Apra Plaza, Sector 18, NOIDA, NCT of Delhi

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