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Marketers have a way of making up new names to ‘big up’ whatever they are talking about. They are masters at it! You’d be forgiven for thinking, ‘What is a digital ‘marketing agency Calgary’? Is it something they made up? It’s not even great English!’. It’s true, it’s not great English, but it is a necessary evil of the ever popular rising industry of … Digital marketing.
Digital marketing is one way of expressing online marketing, or anything you do to advertise your service or product online. Many companies are turning to the different digital marketing agencies Calgary has to offer and solely going down the online route, but this may be a mistake. Is Calgary solely an online city? No. They still have companies with front doors, trade fairs, flyers, bill boards, salesmen – all manner of sales techniques that need marketing collateral. Many people do peruse online, but not all shop online. There is still a large resource of local shoppers and companies that you need more traditional print advertising for. If you fall into the trap of only using online marketing you are in grave danger of throwing the baby out with the bathwater.
A digital marketing agency concentrates on preparing the best platform and content to propel your company into the industry with credibility and power. Their entire specialty is in digital advertising and the manipulation of that media, but it pays to know about traditional advertising as the end result is the same – you want to reach out to people, not computers. Computers have a very different set of criteria to humans, if you market to hardware you’ll soon be unfit for human consumption.
What does digital marketing consist of?
In short – it’s getting found online! Which is why you have seen the rise of SEO (search engine optimization) language in headings, descriptions and content as marketers try and make sure their content is number one on the search ranking. Digital marketing is anything that makes sure your information gets in front of people, so video, copywriting, images, web design, graphic design, SEO, brand development and especially social media are all aspects of digital marketing.
Why is Digital Marketing Important?
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
Digital marketing is based on inbound leads, a strategy where the information is put out there and leads keep coming in as the information is found and acted on. Digital marketing includes lots of CTA’s (calls to action), downloads and interactive media that capture information that is then turned in to a sale.
What digital marketing works well?
To make digital marketing Calgary loves work well you need to create a content pathway. This is a clear path that maps out the point of entry for a lead, the path it takes in nurturing and what information turns it into a sale. It is a clear sales funnel all based online, using online media.
Here are some of the devices that are commonly used in digital marketing:
Blogging– Inbound marketing starts with blogging. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.
SEO– Your customers begin their buying process online, usually by using a search engine to find something they have questions about. So, you need to make sure you’re appearing prominently when and where they search. To do that, you need to carefully, analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for.
Pages– Your website pages are your digital storefront. So put your best face forward! Optimize your website to appeal to your ideal buyers and transform your website into a beacon of helpful content to entice the right strangers to visit your pages.
Social Publishing– Successful inbound strategies are all about remarkable content – and social publishing allows you to share that valuable information on the social web, engage with your prospects, and put a human face on your brand. Interact on the networks where your ideal buyers spend their time.
Digital marketing is a highly specialized market and is best left to the professionals. It takes experience and knowledge to know what works and what is best for your campaign or you can waste a lot of time a resources trying ideas that will never work.
You do need to give your chosen digital marketing agency Calgary loves a lot of information and some time to work through your market. Just like social media, digital marketing relies heavily on networking and building up the right kind of leads that produce sales, but keep trying and working with them. Bear with it and mix it with your printed collateral in a mixed media marketing package, and you will have a marketing campaign that will bring in leads and help raise the profile of your company for a great return on investment.
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