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Creative marketing is a must for any small business. It can be difficult to compete in a saturated market and creative marketing practices are one way that small business can set themselves apart from their competition. Additionally, small businesses generally have a tight marketing budget. That means they have to think outside the box in order to get the most bang for their buck. Today we are going to look at several strategies that will take your business to the next level! Here are 5 ways to carry out creative marketing for small businesses.
It’s easy to get carried away trying to reach a large audience. Instead of fixating on what you don’t have, focus on your strength. One of the benefits held out to small businesses is the opportunity to share a closer bond with customers. Large, national companies lose their personal touch. Fostering a connection with your clients involves more than being assessable, your marketing efforts must have a unique voice that is relatable. Focus on increasing your customer engagement by offering your customers a personalized customer experience. This will lead to repeat customers and longevity for your business. With the aid of regular newsletters and active social media, you can strengthen the existing relationship with your customers!
Creating a website for your small business should be a top priority! When designing your webpage, focus on creating a sleek and simple website that is optimized for mobile use! It should be more than an address list of your business location. Websites loaded with authentic and real contents are invaluable to small businesses within an industry. Create a blog that is updated regularly to share related information about your products and services. This will keep your audience engaged with your business and the industry. Additionally, your wiring style, images and videos will establish your brand voice. Do not neglect the need to insert a call to action after engaging your audience, it may be a referral to your social media pages or to sign up to your mailing services!
Reward your loyal customers. Getting personal is not enough in keeping your target audience in tune with what you offer. To ensure that your loyal customers keep returning, create a loyalty program. A program that recognizes the patronage of repeat customers will encourage additional visits and gear others to follow suit. An exclusive presale event is a special event that can be opened up to repeat customers. Or create a referral program to reward customers who speak about your products to others, this will not just increase your marketing reach but will keep your loyal customers engaged with your brand!
Regardless of your long term business goals, it is essential that you make yourself a part of the community. Keeping your neighbourhood in the mix is one of the best ways to create a buzz around the business. Show your neighbours and fellow business owners that you are invested in strengthening your community. As a brick and mortar outlet, you can go as far as collaborating with other businesses in your locality to cross-promote your services. Your local media can also get involved in publicity and responding to developments in the community. As you get more involved with the activities of your neighbourhood, you will find areas to expand on and create solutions to the people around you. Most importantly, your business will demonstrate how it values your locality, eventually increasing its appeal to the local community.
With the aid of social platforms, you can get feedback on your products and services from your customers. This means that you must be active on social media platforms such as Facebook, Twitter, Instagram, etc. Foursquare and Yelp are online check-in services that will go a long way in helping you get reviews and respond to feedback. If you are operating a physical store, never dismiss feedback as it will help improve your services and customer experience. Create a comment box for customers to express their opinions when they visit your shop. The way you handle feedbacks will determine how well you hold on to existing customers.
These are only a few ways to carry out creative marketing for small businesses. These simple, inexpensive and efficient methods will help you get your business on the map!
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