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15 Dec 2015

Calgary Lead Development: 13 Efficient Ways to Generate New Leads

Generating new leads is essential for the success of any business. Calgary lead development can be daunting and if not done correctly it can end up costing a lot of money with little payoff. Forget cold calling or flyers. You can employ a host of proven strategies to drum up business. Here are 13 efficient Calgary lead development strategies!

13 Calgary Lead Development Strategies:

Email Lists

Email lists are one effective way to connect with potential customers at a low cost. The goal is to get people interested in your products and services. An email list is defined as a collection of email addresses that a business can create by engaging with potential customers. This link grows and shrinks as people opt in or out of email subscription lists.

Email lists allow you to engage your customers and keep them in the loop. This is a space where you can offer your email list exclusive offers, details on new products and much, much more! Add value to your email list by segmenting your list so your customers are targeted based on their persona. One way to attract new subscribers to your email list is by offering a weekly or monthly newsletter. This adds value to your emails by offering exclusive content!


As previously mentioned, newsletters are a great way to entice people to join your email list. This is especially great for small to mid-sized local businesses that want to develop a strong community bond. This allows you to create a meaningful connection with your leads. Update followers on upcoming sales, events and anything that is relevant to your community and business.


Infographics are a fantastic way to get your business noticed! Using charts and graphics to present information to your audience can also help you generate leads. Infographics are just visual contents that are shareable and informative in nature.

Make your infographic stand out by utilizing eye-catching graphics and relevant information. This will lead to your infographic being shared all across the web and subsequently introducing your brand to new consumers. Focus on creating an infographic that is specific to your field, this will increase its relevance and value. Once you have created your infographic make sure that you post in on Pinterest, Facebook, Twitter etc.


Remarketing is one of the most effective and efficient ways to connect with leads. That is because you are only showing advertisements to people that have previously expressed interest in your brand. Remarketing works by showing advertisements to people that have visited your website. Remarketing is facilitated across digital marketing platforms meaning it can reach your leads on social media and search engines.


PPC stands for pay-per-click advertising, a model of internet marketing where advertisers pay a fee every time their advertisement is clicked. Essentially, it is a way of directing traffic to your website from search engine results. This can be an efficient way to get in front of a large audience. To make the most of PPC, ensure that you are utilizing long-tail keywords that are specific to your industry.


Blogging is an efficient way to connect with like-minded individuals and potential leads. It gives you a space to make a valuable contribution to your industry. Make the most of your time spend blogging by properly optimizing every post. Once you have created a blog, ensure you are optimizing your post for SEO. This will make it easier for users to find. Then share your content across your brand’s social media pages. Finally, tag other authorities on the topic in hopes of gaining valuable backlinks! All of these strategies will help you reach new customers while increasing your credibility.

Video Advertising

If a picture is worth a 1000 words then a video is worth so much more. Video advertisements are a fantastic way for you to grab your viewers attention. Additionally, they allow you to quickly tell your brand’s story! This is a great way to get customers interested in your business. A short clip about your business, products and services can be a gold mine! Make sure the video quality is top-notch and also ensure that you are offering detailed, relevant information! Finally, make sure to get your point across quickly! You only have seconds to grab viewers attention. This made our list for efficient lead generation because despite a video’s initial cost they are effective! You cannot always opt for low-cost solutions!

Animated Ads

Animated ads are a cost-effective and efficient way of advertising to new leads. They offer a big bang for your buck! Similar to PPC, animated ads are displayed on search engines and on social media platforms. However, Animated ads are more eye-catching than PPC ads and will demand attention from the user. If you want to gain leads from the animated ads you have to make it interesting. This starts with a beautiful design and a direct message. Keep it simple, overcomplicating an animation will cheapen the final result.

Social Media Marketing

This is one of the fastest, most efficient ways to connect with new leads. Social media is modelled after the desire to connect. Therefore, connection is built into the fabric of the platform. There are different social media platforms where you can generate leads just by having an account and posting/interacting online. Social media marketing takes that to the next level. It gives you a wider market reach by allowing you to connect with people that don’t follow you! You can get in front of a large number of people with a relatively low cost. Kick your social media up a notch by spending time producing on-brand, aesthetic content!


This is an electronic way of communicating with potential leads. Chatbots make potential customers feel valued! This is because they get an automatic and immediate response. Chatbots are efficient because they save your brand time and money while increasing your customer service availability and response time.


Say you are looking for a product or service and you find a testimonial if the review is positive it may urge you further down the sales funnel. That’s the power of testimonials! The help to build trust in your prospective customers, especially when it is coming from a reliable source. This can be used as a tool for efficient Calgary lead development!

Host a Contest/Giveaway

Contests and giveaways are proven to get people interested in your brand. Generally, this strategy will attract traffic that you can convert into leads and customers. Host your contest using social media, this allows users to get their friends involved. Thus increasing your reach!


SEO is a key way to generate leads and it is an effective Calgary lead development strategy. Here, you increase the visibility of your website or webpage by increasing your website’s ranking on a search engine. The use of keywords and phrases is the major way of using SEO to generate leads. As people make digital queries, the websites that have the highest rankings will be easily seen.


Need help implementing Calgary lead development strategies into your business plan? We can help. Click Here to learn more.