Sparkle & Shine

  • brand-development

    Brand Development

  • graphic-design

    Graphic Design

  • printing

    Printing

The Sparkle

Sparkle and Shine is our concept lighting company that specializes in unique lighting solutions for those ranging from classic to a sense of quirky style. It was easy to pick out an atmosphere for the campaign as the fitments and the way they were displayed gave us an idea of what the company was looking for. The project needed to reflect the essential qualities of style, luxury and ambiance. Buying lighting is a purely subjective decision but we needed to make all the media engaging drawing the client in, to want to see
more. The key was to use color and neutrality to emphasize the seductive power of creating an atmosphere – an atmosphere that could easily be recreated in any setting.

The Shine

We chose to base the images and the company logo around a retro theme, slightly kitsch, with classy overtones expressing the unique style of the products. The spherical logo was used as a brand to emphasize the ‘sparkle and shine’ axis. We could highlight the sphere as necessary to reinforce the brand name, and by adding a specially chosen retro font in a friendly, yet professional style, the brand communicated the theme of the company. A single, warm ochre-based yellow was used to increase the suggestion of a charming, inviting and welcoming atmosphere. Classically yellow is used for suggesting optimism and contentment whilst creating a feeling of joy, so we carefully chose a shade and tone that was optimistic, but neutral too. We wanted to construct a monochrome environment that was expressive but allowed the products to be center stage so we chose to use no text, only the images to be the voice.

The Set Up

To set up a text-less media campaign we chose to use close-cropped photos of products that embodies the ‘Sparkle and Shine’ ethos. Each fitting was chosen to reflect one of the facets of the company – sparkle, shine, winsome, classic and intriguing were all depicted without words and in a warm tone inviting the customer to look further. The project was very successful in creating an expressive, inviting mood with a touch of personality that perfectly described the aims of the company.

We're Here To Help

Are you ready to create something amazing? Have questions about design or promoting your business? We’re happy to help!

There are lots of ways to get in touch with us. You can find us on social media via the links below. Or, if you’re feeling formal, fill out the form to the left and we’ll get back to you shortly.

info@arcreactions.com

Calgary

3223 - 5th Ave N.E. Suite 211 Calgary, Alberta, Canada, T2A 6E9

Toronto

720 King St. West, Suite 317 Toronto, ON, Canada M5V 3S5

India

416, Krishna Apra Plaza, Sector 18, NOIDA, NCT of Delhi

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