The website we designed for M Salon needed to be a working company image. As one of Calgary’s finest hair boutiques, M Salon was in an industry that prides itself on being beautiful, practical and stylish and their website needed to reflect this. The concept was to make the web page reminiscent of classic style, black and white sophistication with a modern take that bought it in a new direction. The focus was to substantiate M Salon’s tagline of ‘Hair is everything’ in a visual form with the digital format drawing everything together.
Using our expertise as a Calgary Website Design Company the color palette chosen was to be predominantly black and white but a contemporary ‘pop’ of color was needed to lift the overall look into a modern setting. The brand was designed around the pink highlight guiding you through the page, emphasising the simple navigation but also bringing the site a cohesive quality. The design was also focused around the beautiful salon setting and showcased the talent of the M Salon team so that a client could get a true feel of the M Salon experience through the website and was set high expectations.
The style and tone of the website were to reflect the design element of M Salon, emphasise their passion for hair and their commitment to customer service. The ‘Team’ page was designed to be stylish but friendly so simple text was used in an uncluttered way so that the focus was on the stylist. Each page has a commitment to excellence in hair care in some way with either a testimonial, philosophy or quantifiable image of what can be achieved with hair and all other information is recessed on the page. The site was specifically created as icon-based information to simplify navigation, make it easy to read and offer a friendly atmosphere.
The website was well received by the clients and exceeded their high expectations of a top of the line Calgary Website Design Company. It communicated talent, design and style whilst keeping the experience intimate and informative. It showcased the team and had the essential element of ‘surprise’ with the color ‘pops’. Ultimately the website was successful in supporting M Salon in being one of the finest boutique salons in Calgary.
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