Creating the website for Accent Calgary was a significant and involved process, but the modern, chic and sophisticated outcome was superb. An excellent website builds on the brand development of the client and our marketing campaign was to make every inch of online real estate for Accent Calgary promote the Accent brand.
The header image was specifically chosen to incorporate an overlay of the Calgary skyline emphasizing the location and range of Accent but also showcasing the style. Accent Calgary is a modern construction company with a substantial European influence that needed particular attention to detail to completely showcase its wide range of services. Quality is a core value of the company, as well as professionalism and artistry. By using a range of marketing devices we were able to produce a clean, easy to navigate website with visually interesting and impressive images that conveyed those core values.
All the web pages were responsive to equal the needs of reaching out to the chosen demographic, but we also incorporated parallax pages with layered images that scroll at different speeds to create a perception of depth and movement. 360-degree tours and numerous galleries of beautiful projects completed by Accent Calgary were included so that the user could experience the full range of services offered. New icons were designed to reflect the company image and the pages were balanced symmetrically in a European style. The style of the top image was echoed through the every page giving the complete website a classy, sleek and sophisticated look.
The finished site created a natural flow through the portfolio of work that Accent has completed in an easy scrolling fashion, enabling the user to get a full impression of the scope, standard and style of work that they have accomplished. The overall impression was a modern, quality, professional service with a European influence that created a scale of achievement, and validation, of the standard of work Accent could achieve.
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