Creating relevant content is the most effective SEO tactic, according to recent research from Ascend2. In November of 2016, 256 marketers were selected to take a survey about SEO, 45% of whom work for B2B focused companies, 36% for B2C focused companies, and 19% for hybrid companies. 57% of theses companies said that relevant content creation is a highly effective SEO tactic.
Other top tactics are keyword/phrase, which were 49% more effective, social media integration, which was 39% more effective, and external/internal linking, which was 36% more effective. But SEO is a wide open field of online digital marketing and there are many ways you can use effective SEO to build your company brand.
Here are 6 ways to improve your SEO techniques:
As powerful as finding broken links is it is also a huge pain. BUT Wikipedia already has a way of getting around that, although they don’t remove the link straight away they do insert a footnote by the link that says “dead link”. This footnote gives other editors a chance to confirm that the link is actually dead before removing it. But once you’ve found a dead link what do you do? Simple. You can re-create that dead resource on your one site and replace the dead link with your own.
This can increase your traffic by 111.37% without running around like a stressed-out turtle, and without too much effort. It’s simple; instead of writing a new post for a client you can add to the already existing post. Update images and add some new tips, just these simple actions can increase your traffic.
It is not a state secret that compelling titles and descriptive tags get more clicks. The real question is: how do you know what people want to click on? That’s easy! Just look at that keywords Adwords Ad.
What if there was an up-to-date list of blogs that you could use to find quality link opportunities? Well, there is, and it’s called AllTop. AllTop is a modern-day directory that curates the best blogs in every industry under the sun. To find blogs just go to the AllTop homepage and search for a keyword, then find the category that fits with your site’s topic, and then AllTop will show you their hand-picked list of quality blogs in that category.
Nowadays most content curation is pretty weak. How can you make your content curation stand out? By using benefit-focused content curation. This is similar to most other types of curation, with one big difference: it focuses on the outcomes that your audience wants. This curation is unique in the way that it is organized by belief, not topics. This is important because you organize your content around outcomes and benefits, making the perceived value of your content much higher than a list of 100 random resources.
With all the talk about hummingbirds and penguins, it’s easy to forget about an important Google algorithm update from 2003 called Hilltop. Despite being over 10 years old, Hilltop still plays a major role in today’s search engine landscape. Hilltop is basically an on-page SEO signal that tells Google whether or not a page is a hub of information. So, how does Google know which pages are hubs? It’s simple: hubs are determined by the quality and relevancy of that page’s outbound links. The pages you link out to tend to reflect the topic of your own page, in fact, a recent study found a correlation between outbound links and Google rankings. The best thing to do is to link in at least 3 quality, relevant, resources in every piece you publish, then that will show Google that your page is a Hilltop hub.
Using these 6 simple tips can boost your SEO exponentially and blow your articles and content out of the water. In the modern digital landscape effective SEO is a must for any brand that wants to stay relevant.