15 Dec 2015

Branding Agency Calgary Style!

Why do you need a branding agency Calgary style? Isn’t Calgary branding just like any other? Is Calgary a city like any other? No, it isn’t, and the way you brand your company should be as individual as Calgary is. Do you know the difference? You’ll have to if you want to do the best for your brand.

Your brand needs to be consistent with the ethos of your company, but also with the style of the market it is pitched at. An effective and successful branding agency in Calgary should be right on top of what works in the area and how to create you a brand that is palatable and credible to your audience. It will also craft a campaign that will make sure your brand image is consistent and will last you a lifetime.

When Walt Disney told his wife he wanted to open an amusement park she said, “Why would you want to do that? They’re unsafe and filthy.” But he went ahead and did it anyway and as they say, “the rest is history!”

To this day, Disneyland gets hundreds of thousands of emails and letters every year. Do they mention the characters? Yes. Do they mention the rides? You betcha. How about the food? Yes. But the number one reason people write to Disneyland is to remark about how safe and clean the park is. Yesiree, Walt’s number one objective when launching the park in 1955 still holds true today. Talk about brand consistency!

Could you say that your brand would currently have this integrity? A Branding agency in Calgary can craft you one. But you need to understand what a brand is and how it affects you.

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target Calgary customers want and need you to be.

The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.

Any branding agency Calgary loves is on the right path to reaching out to a local audience as they provide the content marketing that resonates with the locale – your locale, where your customers live. It’s their job, so why not capitalize on that? Borrow their experience and make the kind of marketing that moves your brand forward in the Calgary marketing world, and gets you the return on investment that you need to take you where you need to go – even Disneyland!

 

Resources:

http://www.entrepreneur.com/article/244821

http://arcreactions.com/brand-development-digital-world/